Businesses that are trying to get their name out there to a broader audience may want to consider using Pinterest for their online marketing needs.
While Pinterest may sound like something that is only used by Internet users who like to share things that they are interested in, it can actually be an excellent way for businesses to share their ideas, products, concepts and much more.
Pinterest marketing has become increasingly more popular as members continue to join and use the site on a daily basis. Pinterest is a social media platform that allows it’s users to share images with others and link back to selected websites. Believe it or not, your business can greatly benefit in just days when using this social networking site to market the company.
Setting Up A Pinterest Business Account
When beginning to create a Pinterest account for your business, there are some things that you will want to make sure that you do in order to increase your online visibility. Your profile will allow you to choose whether or not you are hidden from search engines. In this case, ensure that you are not hidden and use descriptive text about your business in the ‘about’ section using keywords.
Also make sure to include your business’ website URL in the ‘about’ text box so that visitors can find your website easily. Taking these actions will help to increase your online presence and visibility to others.
Creating Keyword-Rich Pinterest Boards
Marketing your business through Pinterest requires more than simply setting up an account. You will need to create pin boards that you will share attractive images on. The title of your boards should include prime keywords that are looked up frequently. A keyword-rich description should also be added to your pin board. Keywords are a main part of others being able to find your images and in the long run, learn more about your business.
Creating Boards Aimed Around Your Business
The boards that are created should show off different aspects of your business. Depending on the business that you run, you may consider creating a board for each section of your website. For example, if you are a real estate agency, you may make different boards for each area that you service and include stunning real estate images.
Pinning Attractive Images
Pinterest users are all about vivid, attractive images that are pinned to the website. Make sure that you provide visually-stunning images that others will want to re-pin after seeing.
Allow Feedback From Viewers
One of the best ways to increase your online presence is to take into account the things that others are currently pinning and what they want to see. Use the interests of others to develop your Pinterest account and get your business’ name out there.
If you are in marketing, you know the importance of social media. However, not everyone always has time to manage 7 different social media accounts at once. If you find yourself a bit overwhelmed with your social media campaign efforts, considering hiring a social media consultant or a larger firm like 97th Floor to manage your social media needs.