If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking.
If you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties. And if you aren’t hooked in to share everywhere whenever possible, you’re not going to understand how all of these connectors, sharing strategies, cross-posting techniques, check-in features, and general spamminess and shamelessness quotients work first hand.
Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back. What I do is absolutely follow everyone back who follows me at @chrisabraham. There’s a fourth option that not many people actually do routinely: pruning the dead leaves and branches away from the little bonsai or your might oak you call your Twitter profile. Continue reading
Over the course of a couple days last month, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+, Twitter, but mostly on Facebook. And the reason why my Klout spiked is because so many of my 47,000 followers on Twitter and my 4,800 friends on Facebook came to my emotional aid at my time of need.