Public relations in the non-digital world can certainly be a messy and complicated affair. If your business is looking to offset bad press, respond to a story, advertise business speaker for conferences, or highlight a new promotion there are numerous strategies for properly conveying that message to the public. But regardless of the content, the medium used is usually the same – a press release or a statement.

Digital PR, on the other hand, offers multiple ways for communicating a message to the consumer. You can send out an email to all subscribers. You can post your message on Facebook or Google+. And, of course, you can announce it via a post on Twitter. Of all these options, which one is the best? Which medium provides the most effective and beneficial way of signaling a piece of information to your target customer? These are questions that digital PR managers often find themselves asking. Continue reading →