An online business has the luxury of avoiding many expenses and issues that affect traditional companies. It probably doesn’t have to lease commercial space or use a StorageMart to store old files. It doesn’t need to worry as much about its geographic base, employee commuting costs, and storage inventory. The fact that so many startups these days focus their efforts online, consequently, should come as little surprise considering the substantial cost advantages. Continue reading
So many marketing professionals are already trying to redefine social media for the coming year. Will Facebook and Twitter maintain their clout or will smaller start-ups sneak up from behind? Is it time to pull a “Myspace” on Foursquare and LinkedIn? Something to ponder over the weekend. Thanks to Josef Ohlsson Collentine for sourcing this infographic.
- Cost and Effect of Social Media Marketing (venpop.com)
- New Infographic on Integration of Email Marketing and Social Media (prweb.com)
- Platform Five – This week’s most useful new social media tools and updates (paratuscommunications.com)
- Taking it to Eleven with the Advanced Social Media Decision-Maker’s Toolkit (nten.org)
- The One Thing Most Social Media Marketers Forget [Plus Infographic] (gabrielcatalano.com)