Imagine sitting in your college classroom and watching as 100 years of student presentations pass you by. First come the chalkboard and paper notes with the shaking voice of someone unused to speaking in public. The squeaky whiteboard and visual graphs arrive next alongside the slightly more confident person. One picture is worth a thousand words, after all.Then, the computer enters the scene with Powerpoint presentations, videos, and auditory aids.
Now, though, it appears another innovative student tool has made itself known. Tumblr, the site of micro-blogs, reflects the modernization of student aides everywhere. The teacher’s computer screen, which every classroom including those in high school have, enable students to effectively exhibit their information or projects for the rest of the audience.
However, due to the lack of professionalism in the blogs themselves unless done with intricacy and technical prowess, this same tool cannot be used as frequently in the work place.
But, as far as social media is concerned, Tumblr with its micro-blogs full of individual opinions can attract and produce a majority of brand names to be capitalized further through continued or frequent application. Students, as the future generation of working class, project the technological advancement as well as the practical uses of the Internet. Reflecting on the current and increasingly significant use of such social media sites, as Facebook and Twitter, it appears that companies are often only a step behind the more agile and adaptable age group, though the gap is now closing as the Internet discards any age differences and the older generation gives such thinking-outside-the-box more merit.
College students in general have always been practical, relishing in the differences between them and their parents or any other age bracket. The individuality and pursuit of knowledge (for the sake of this argument, we are ignoring the excessive amounts of drinking, sleeping in, and altogether unproductive side of this time in their lives) further demonstrates an attitude of adaptability yet ambition, which should be mirrored in the companies that target such audiences with brands, events, or merely information.
Tumblr with its technical as well as easy-to-use applications enables the exploratory growth of personality as well as additional information for social media uses. Its links to Facebook and Twitter contribute to the connecting web of information while maintaining its own separate unique platform as well as the ability to create micro-blogs, or mini-opinions that the users can attribute to whatever they so desire.
Blogs ranging from music to television to brand names can be scrolled and accustomed to the user and the audience, an attribute beneficial to companies as well. Tumblr’s customary yet innovative qualities allows it to exceed other blogging platforms and contains an enormous social media potential for any business looking to pursue their target audience in a more modernized fashion. College students give it a thumb’s up in the classroom; who’s to say the Tumblr won’t rock the corporate world as well?
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- Tempting Tumblr of the Day (tease.thedailywh.at)
- Lightbox App Debuts New Photo Journal: It’s A Lazy Man’s Tumblr (techcrunch.com)
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