KISSmetrics put together an interesting infographic tackling the ever elusive “like”. Enjoy!
Potentialpark surveyed more than 30,000 students and grads around the world, focusing on more than 500 companies spread over the U.S., Asia and Europe.
According to Mashable-
Within the European survey respondents, 48% said they prefer to connect with recruiters via LinkedIn, while only 25% said they prefer connecting via Facebook. When asked to explain their reservations about Facebook, the majority of respondents said Facebook is “not the right place” to interact with employers or that they are “uncomfortable sharing private information.”
Not an out of the box finding, privacy will be a very present theme for employment at least in the near future. However, Potentialpark uncovered that more than a third of the top 100 employers in Europe have a Facebook page solely for recruitment purposes. It appears that employers have multiple reasons for interaction. Here are some highlights:
- More engagement
- Low overhead costs
- Larger network
- Interestingly enough…The Like Button
Last week, I talked about using the long tail of blogger outreach–the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach. I’ve written in the past about how to put bloggers first when you reach out to them, but today I want to make sure that you don’t see blogger outreach as a one-time, campaign-oriented approach, but rather a relationship that lasts for years between you and each blogger. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. And the main way that you show your appreciation is to do as much of the work for them as possible. Continue reading