Facebook wins the race in leveraging social media marketing for corporate brands. Facebook is said to be more effective in marketing than its Twitter counterpart. ChompOn estimates a Facebook share to be worth $14 while a tweet accounts for $5.
This is all according to the short term analysis done by ChompOn. The comparison is said to be necessary for marketers to know which of these two social media services are more effective when trying to convert followers or fans to sales.
This is how ChompOn came up with the findings :
- For shares and tweets, we were able to directly attribute sales to
the original action, so we simply took the total revenue attributed to
each action and divided it by the total number of shares/tweets.
- For likes and follows, we had to estimate attribution by looking at
our traffic references and subtracting out purchases made through
shares/tweets as well as purchases made through direct traffic