I have been browsing on Facebook and noticed some pages that caught my attention (doesn’t mean that I don’t have better things to do, I just felt like it).

These are pages that seems like put up there just to occupy some space and an address, pages that doesn’t have anything on them, fan pages with fans not exceeding to 50, to describe them in a short manner, I would like to call them “dead pages”.

Dead pages doesn’t have activities or interactions on them, or the interactions are too old and to be remembered and the pages themselves developed cobwebs on the side because no one is maintaining or organizing them, no one is even visiting and contributing to them. So I wonder, why are these pages created in the first place?

There are lots of dead pages on Facebook, because a lot of people would create fan pages just to have something to do. They failed to think and to establish the purpose of the fan page. It will be easy to set the page up, but to organize could spell a lot of work for the admins. No one would spend time organizing it if the page is just there to be a page, if there are no fans to subscribe to the page.

Thinking about the purpose of a page is the first thing to do before you even think of putting that up. What would the fans be doing on the page? What can they get from the page? What can they contribute? Next is to specify your target fans or audience. Who could benefit from the page? Who will be liking it? Who will be subscribing? Who are we gonna talk to? If you were able to answer these questions and the conclusion shows that there is a need for a Facebook fan page only then you could think about how you will set this up.

I, together with some friends, for once answered these questions and set up a Facebook Fan Page. The page we created serves as a forum/online billboard, question and answer page, announcement page and gallery for our college. Who are the subscribers? Obviously, the students, and some of the faculty members. The page also showcased fresh information on our field and proven to be quite useful that it had positive feedbacks from the professors who had seen it.

Facebook pages are created for people who wants to be connected to you somehow. They should be the extension of your marketing plans and services. They should not be useless junks on the web, a page should be used in such a way that customers will be thankful that they subscribed to it.