Who would have thought that a social networking site by the name of Facebook would ever beat a search engine which is normally used to find and search for things in the net called Google? Does this mean people spend more time on social media than researching or any other thing? But nonetheless, this just shows that social media takes a big role in our world today. According to Heather Dougherty of Hitwise in her “Facebook.com generates nearly 1 in 4 page views in the US” :
In March, we reported an important milestone when the market share of visits to Facebook.com* surpassed Google.com*. Since then, we have continued to watch the growth of Facebook.com, which increased 60% from the same week last year and represented 1 in 10 US Internet visits last week.
The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%.
The numbers say it all. Facebook is more frequently visited than searching something in google. However the number of visits covers only the US and excludes mobile traffic. Which I believe, when mobile traffic or the whole world is in question, Facebook will show more control over Google in terms of visits.
