Advertising is not a one-shot bullet to success but rather a continuous process in achieving a higher perspective. We all know that making an advertisement takes a lot of effort, and money of course, so there is a tendency to make use of the same ads over and over again. There is nothing wrong with that but they should at least consider the trend of the current advertising and the technology not to mention the time. A post from versacreations.net entitled “Advertising works the way the grass grow” it somehow compared advertising to the backyard with grasses growing every week :

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn. ~ Andy Travis

Sadly, many marketers – whether on the agency or client side – don’t look at it that way. They would think hard and work hard to get a really good idea and execute it. Voila, it works. Everyone celebrates and leaves it as is because the good old adage says “If it ain’t broke, don’t fix it.”

Technically, nothing wrong with keeping the same advertisement if the message is still relevant. However, there are other things to consider. Are the images, words, tone of voices relevant to the fashion of the day? I remembered seeing a pharmaceutical company’s TVC year after year during Christmas season since I was in high school. The product is reputable, the message is relevant, however, everything in the commercial looks dated ! After 20 years, even the dashing actor that did the commercial don’t look as suave and cool.

There really is nothing wrong about reusing past ads as long as it is “in” and it still works.