I have been using Alterian’s SM2 since it was just out of beta and was owned by Techrigy and am always amazed as it is perfect for what we do at my social media PR agency, Abraham Harrison.
What we do the most is social media forensics, meaning we design and execute blogger outreach and social media campaigns over 6-week increments and then, at the end of the campaign, we collect data.
Since SM2 has been collecting all social media and blog content since mid-2007, there is a lot of power in being able to report on discussion, buzz, conversation, coverage, and mentions that were a direct result of our campaigns and then be able to compare our effect with the volume and quality of mentions before the campaign. I call it forensics but I guess you can call it historical reporting as well.
In the past, before SM2, we would have to monitor for 6-8 weeks before launch, then do a initial online audit to take a snapshot of the social media terrain before our campaign and then monitor the campaign and then do a final report.
Now, we don’t have to be wed to the now, now, now but can, rather, do all the reporting to-order, which makes reporting cheaper both in human resources and in cost to the client. Amazing.
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