Kurrently is a brand new real time search engine for Facebook and Twitter. Not that there aren’t already a slew of Twitter search engines, but a Facebook search engine is something genuinely new and exciting. Patrick Chester over at PR Media Blog says:
This is revolutionary, as in the world of social media monitoring, Facebook has always been a “walled garden”, or a closed online network, for monitoring brand reputation. Twitter, blogs and forums are easy to access, and brand conversations can be recorded and packaged to clients (media monitoring services already do exactly that). Facebook is much more difficult to monitor however, as the social network covets its user data as much as its users covet their privacy. Kurrently will allow businesses to find out exactly how their brands are being talked about on Facebook. It will be a real boon for marketers, but perhaps to the detriment of online individual privacy.
Patrick is absolutely right! This is a great tool for making Facebook monitoring easier and stronger than ever before.
