- As in real life, having good relationships takes time and commitment.
- Relationships must be built first, then rally your online allies when and if they are needed.
- Don’t get caught up in the numbers. Value the quality of your relationships as much, or more than, the quantity.
- Your social media supporters have relationships with each other as well as with you. You’re hosting a place for people to find each other and they will be grateful to you for that.
- Customer loyalty in social media: your fans are devoted to you and will rise to defend you.
