Now that many of you now know what Abraham Harrison does, it’s about time you got to know who is doing it. Meet Rodrigo Martucci: blogger, snowboarder, accordion-player, Project Manager at AHLLC.
Rodrigo has been working for Abraham Harrison since 2009 and his two main clients are BrandsClub and OLX (in 5 languages!) Good thing he speaks English, Spanish and Portuguese and knows how to use Google translator well for Russian and Polish. Before coming to AH, Rodrigo was a media buyer and analyst where he honed his record-keeping, reporting and trend analysis skills – all very transferable to his new position as Project Manager. He is also adept at Microsoft Access, which is amazing, because who uses Microsoft Access?
I sat down with Rodrigo to ask him a few questions to learn more about him and his work with AHLLC.
Ellie Brown: What is a typical work day like for you?
Rodrigo Martucci: What I love about this job is that no day at work is ever “typical.” Sure, I check my email and check my reader for social media news every morning, but the work I do always changes, as does my schedule. I develop Facebook and Twitter strategies for clients and manage blogger outreach efforts, but I also do trend analysis and message development. I never work the typical 9-5, but follow a daily schedule that works for me. That is a great part about working for a virtual company.
EB: What is a typical non-work day like for you?
RM: Like my work days, I never really have a “typical” day off. I like watching basketball, playing soccer and playing instruments (saxophone, flute, accordion, guitar and keyboard). I also really like snowboarding – something I could never do before I moved to New England from my native 80 degree Paraná, Brazil.
EB: What is your favorite part about working for Abraham Harrison?
RM: My favorite part is being on the frontline and interacting with customers on our clients’ behalf. It is nice to see that my efforts are making a difference – it makes me feel like our work matters.
EB: How did you become such a social media expert?
RM: I’ve been using social networks – Facebook, Twitter, Orkut – on a personal level for about 5-6 years now. Back in the day people just sort of winged it when it came to a social media strategy. There was little structure and support “in the back” as in knowing the client, having set goals, and most importantly knowing the audience – all the things we know today are really important. I wanted to find out more so I studied on my own, took some Internet marketing classes, and here I am. The industry is really changing everyday, so I do a lot of testing to see what works and what doesn’t work then move forward from there.
EB: We all know (or maybe some don’t) that Chris Abraham loves a good analogy when explaining the concept of social media to clients/students/people on the street. What is your favorite?
RM: Chris tells a great one about the “Big Bang” of social media – that is creating a brand’s fan page, Twitter and YouTube. Then as the plan develops, you need to feed the new universe – give it sun and water to grow and bloom. Eventually your universe will feed itself (more or less), but in the beginning you need to feed it for it to flourish.
EB: Finally, if Chris and Mark gave you a million dollar bonus (it’s coming), what would you do with it?
RM: I’d probably invest in real estate or put in in the bank – I’m a safe type of guy.
EB: How very practical and responsible. If I were a new client with AH, I would feel extremely comfortable leaving my social media in your capable hands. But there must be something fun you’d do with it?
RM: Well, I’d probably travel around the world and follow the Formula 1 racing circuit.
So there you have it. For even more insights and social media advice, look for his posts on Marketing Conversation.
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