David Gelles over at the Financial Times says in Twitter builds on its character:
Twitter’s most significant move this week was the unveiling of its revenue model – an advertising system similar to Google’s highly profitable AdWords. Twitter will allow businesses to bid on keywords and have their “promoted tweets” appear at the top of search results.
This is relatively unobtrusive as online advertising goes. Yet among Twitter’s notoriously fickle community, some users have been rankled by the idea of the site bearing ads at all.
I personally look forward to a profitable twitter, because a profitable twitter is a twitter that continues to exist. The people who are “rankled” by the idea of twitter having advertisements are the same ones who don’t understand that commercials are what pay for public broadcast television. With any service or entertainment in order for it to continue to exist someone has to pay for it, and I for one prefer that some big corporate accounts pay for my fun.
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