We have been talking about the growth of social media in Latin America and now that some exciting numbers came in, let’s check out the quantitative truth behind all of our qualitative hype about these markets.
According to “Inside Facebook”, Latin American Facebook users grew by more than 10% from last November. The stats also point out that Argentina has the most FB users although Brazil is the country with the most potential due to the current growth rates and number of internet users. We have experienced this growth first hand through our two big clients operating heavily in Brazil. Mexico also shows great potential due to its current low penetration rate and large population.
Another very interesting research was made by Paris-based Semiocast, pointing out that only 50% of all tweets are in English. Although Twitter is still a young emergent in social media around the globe, different countries are showing great potential, specially…….. That’s right, Latin America. Coming in 3rd on the number of tweets the study shows the Portuguese language (majority coming from Brazil) and 5th is the Spanish. The two main languages of Latin America account for 13% of all tweets which means that on average, there are 4.5 million tweets in Portuguese and 2 million tweets in Spanish per day.
This all means that Abraham & Harrison is on the right track when it comes to anticipating for the latest international trends. We all know that the Asian market presents great opportunity for many different industries, but when it comes to the openness required by Social Media, Latin America presents the perfect setting. Latin America is quickly becoming a considerable piece of the Social Media pie and there’s already plenty of hungry companies out there.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=ae8fd638-e2a9-489f-b000-310d3a642c65)
