Below is a basic video tutorial for using URL tagging in Google Analytics via the URL builder (which is really really really buried). I hope this helps out my fellow bloggers, coders, geeks, and gurus.
Things to keep in mind:
- Only useful when linking to a page that has the analytics code on it.
- Results in really ugly URLs in the address bar.
- Not good for tracking views of a banner/link/etc
Keeping those things in mind, URL tagging still has its uses:
- Good for tracking click throughs
- Useful for figuring out which banner/link/flash produced the most click throughs
Let me know if it helps you out, any questions you might have, and anything you’d like to see further tutorials on.
{ 0 comments… add one now }