More companies are starting social media based marketing campaigns every day, and not just tech companies.
Initially, it was marketers of technology and telecommunications products that tried out the social media, reflecting how their consumers were among the first into that realm. Now, as familiarity with the social media becomes more mainstream, companies like Clorox, Coca-Cola, Kellogg, Kraft Foods, PepsiCo and Procter & Gamble are arriving there — not to mention purveyors of bologna, ham and turkey. -New York TImes
However many of the larger companies stepping into the social media arena are actually just putting down their proverbial pinky toes rather than getting fully entrenched and involved. Too bad for them, great news for their competitors.
The fact that the Fortune 100 do not leverage multiple tools is a sign of how consumer-based social media tools are not fully understood or leveraged for maximum benefit. It’s also evident of just how much of an opportunity big companies have in using the social Web if they use it to its full extent. Companies that extend to multiple media networks still have a chance to get ahead of competitors.-Read Write Web
I’m glad to see so many new company faces circling the social media realm, but they need to step in compeletly. Trying to test the waters will only leave them stranded on dry land in the long run.
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