With over 180 million internet users and 900% growth rate since 2000, there is no denying it; audiences in Latin America are massively moving into the online arena and what used to be predictions are now reality. Incredibly enough, this is not the main reason why we see an unbelievable potential for social media in these markets. The main reason is the culture.
We have invested our resources in finding a very diverse staff that is in touch with cultural trends in Latin America. We were moved to do this after watching numbers like mentioned above and the growth of Twitter, Facebook, Orkut and blogging amongst others. There are a few facets to the Latin American culture that present a great opportunity for social media. We fully understand the particular cultural differences within these countries, which is why we chose a diverse team that will work with the highest cultural knowledge whether it’s in Mexico or Brazil.
What they do have in common is the need to be part of the conversation. Generally, the whole web has grown to be this way, but what makes Latin America special is the way that opinions are expressed. The interaction surrounding blog posts is incredible. There are millions of blogs in the region and we are proud to be one of the first Social Media companies to explore the market and already have a track record of great success in Latin America.
Abraham Harrison has worked with international companies that expanded into this market and with local companies that needed professional assistance. The results were above even our own expectations and above what our clients could even imagine. As the information age progresses into an increasingly globalized world, our strong presence in Latin America is guaranteed by our strong engagement and conversation skills.
Via Abraham Harrison
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