The White House Engages Via Social Media

The White House is taking social media very seriously. White House Communications Director Dan Pfeiffer says, “It’s almost impossible to stay on top of everything that’s happening,” in a world where old and new media have merged.

Pfeiffer, is a frequent poster on the White House blog. Pfeiffer says the White House Blog is “a digital version of the White House briefing, where we’ll comment on stories or post responses, and then bloggers will comment on what we write. We try to influence the daily swirl, in that sense.”

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