Even the biggest advertiser in the world, Procter & Gamble, takes its chance in social networking. Social media marketing will be on P&G’s marketing strategy for now.
What does this move mean? Are they cutting off their huge capital for advertising or they are just seeing a larger opportunity in social media?
Jen Williams states, in her “Procter & Gamble Embracing Social Networking” :
The company’s decision to drop the soap operas from its advertising production line was not a popular one. The long-running soap opera, “Guiding Light” was the show that was affected by their decision. However, the company felt that their energies would be better served in following and pursuing customers on the social networking platforms that have become so very popular… and profitable.
Many small and large companies like Procter & Gamble have begun to see the enormous potential that exists in connecting their companies with these social networking sites. One of Procter & Gamble’s marketing chiefs, Marc Pritchard, said in an interview that the social networking extensions have become a large part of how businesses operate. It’s responsible for a large percentage of the way that companies do their marketing, and because of it, the digital media activity has grown exponentially.
This might show that even P&G is seeing social media’s power when it comes in promoting and advertising brands.
