There’s nothing more mundane than paying for parking, and getting it for free is pretty every day too. However, when you get to drive over giant Monopoly stickers and get free parking where you were expecting to have to shell out the cash, well that’s pleasantly whimsical.
McDonald’s gets it right when it comes to marketing. Bring the whimsy and you’ll have a good chance of winning over the hearts and minds of the masses.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=c771d3a8-3d3f-4871-937b-8a30ae07b427)
