Why You Need to Do Social Media Monitoring

by Chris Abraham on December 20, 2009

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I was spending some time farting around digg — something I love doing because it is consistently awesome — and came upon this digg called One of a kind computer desk… with the unintentional but very unfortunate stocked item in Target.com: “Black Kid’s Computer Desk.”

http://img152.imageshack.us/img152/1221/black20kids20desk.jpg

Well, it was obviously just a random act of inventory base name plus color name — and could be “White Kid’s Computer Desk” would would make its own sort of ick.

Holy moly, 3,071 diggs in 7 days and 297 comments!  That is a super explosion and really nobody’s fault but super-embarrassing to say the least.

This is the reason why one really needs to do social media monitoring or hiring a firm like Abraham Harrison to do your social media monitoring and online reputation management — for occurrences just like this one, and many more.

That said, it looks like this was either a spoof — funny — or Target is on the ball because now it is called Kool Kolors Computer Desk – Classic Black.

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{ 2 comments… read them below or add one }

David Lee December 21, 2009 at 5:17 pm
Chris Abraham December 21, 2009 at 8:33 pm

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