The truest thing ever said about social media

I am always amazed by Seth Godin.  He bats a thousand, that’s for sure.  Mark Harrison, my CEO, and I are going nuts over Seth’s post this AM, The reason social media is so difficult for most organizations. Indeed, the reason social media is so difficult for most organizations is that social media is at first an event companies can easily buy into and handily resource; however, after launch, social media is a lifetime process, like remaining healthy, and are much harder for bean counters to rationalize and fully fund without being able to compartmentalize and turn it into a line-item for the yearly budget approval.

The reason social media is so difficult for most organizations

It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

Here here to Seth Godin and here here to the long game and to educating the social media space that social media is much more than buying a web site.