Drew McLellan over at Drew’s Marketing Minute has reminded us all of 5 questions that will lead you to true word of mouth.
The best by far is number 4:
4.) Would this trick my mother?
Scam-ball, sleaze-filled trickery is not the way to earn love from customers. Hiding relationships between you and your talkers, paying for reviews that aren’t true, setting up fake accounts to hide your identity — it’s not only unethical, it’s illegal. If your mom were to read something and not understand that it’s a paid ad, you’re lying to your mother.
Make sure to check out the original article for the other 4 questions and let me know what you think.
