There’s really nothing that sells quite like humor. Funny moments tend to live on in the minds of the people who experience them, and a funny advertisement can live on just as well. When your advertisement sticks, your brand sticks with it.
Reebok has it down when it comes to making sexy, funny, and attention grabbing ads, while keeping it simple:
While it won’t make me go out and buy a print newspaper, because it’s the age of digital media, it’s still a really great bit of dry humor. Kudos to you Sun newspaper. Maybe I’ll pick up a digital subscription someday:
Don’t be afraid to joke around with the people you’re reaching out to, because it’ll pay off more times than not.
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