Social McDonald’s and Reading Phone Books to Kids

As I was browsing through the blogosphere tonight I found a couple of odds n’ ends.

McDonald’s is getting into the social media business with a solid plan. Being good social media players, they are even sharing their methods with everyone:

It’s a little bit of an odd feeling to see McDonald’s stepping into the social media world, but the world is changing and we all need to change with it. I mean just look at the new phone book. . . well iPhone+Book:

That’s it for my bit of odd and amazing today. What changes in technology have made you stop and think about them lately?