David Risley gives some very practical advice to bloggers concerned that their amazing blog has yet to generate the following they feel it deserves, in his own piece titled “Why Nobody Cares About Your Blog.”
The problem, he claims, is that some bloggers are talking (well, writing) AT their readers, and not TO them. Merely talking at readers is not true communication. True communication involves continuous two-way conversation – you present your ideas to your readers, they acknowledge they’ve understood. Rinse and repeat.
And when you present these ideas to your readers, do so in a way that works for them. David warns against just talking to yourself on your blog – remember your readers. You should be likable, speak within a reality your readers can identify with and provide content that actually gets to them. Doing so should inspire acknowledgment and understanding that is demonstrated in the dozens (hundreds!) of comments you receive.
Finally, remember people care about those who care about them. The blogosphere is give and take. If you have a new blog, cultivate relationships with other bloggers by responding to their posts and inviting them to read and respond to yours. Build a community of people who you routinely interact with in both directions and before you know it, you’ll have the following your blog deserves.
{ 5 comments… read them below or add one }