Daily Archives: 17/11/2009

Retrevo announces new shopping resource for the holidays

With the holidays looming just around the corner, most consumers are looking for any way to make the shopping process easier and more economical.  If only there were a product that could tell us what to buy, when to buy and where to buy it…

There is! Retrevo is a shopping tool that aggregates reviews and up-to-date information about products from around the web.  It uses artificial intelligence to visually summarize more than 50 million data points to provide consumers with a comparative list of products based on reviews, features, value and price.

Now imagine this scenario: You are at Best Buy at 7:30 p.m. on December 24.  You can barely see the camera display through the throngs of last-minute holiday shoppers.  Waiting for you at home is the most delicious turkey dinner since Thanksgiving, but you can’t make a decision about the camera you need to buy for Aunt Sally.  Luckily, there is no need to panic since you can use Retrevo to help you make this important and urgent decision.   Retrevo provides in-store product and pricing information instantly using SMS or Twitter.

SMS – Just send an SMS to 41411 with “retrevoq” and the product information in the text.  Within seconds Retrovo will respond with price and model information about the product in question.

Twitter – Tweet @retrevoq with product information and you will receive the same custom information via an @reply.

Retrevo also features a real-time online holiday catalog where consumers can browse products, read reviews and peruse Retrevo’s Best Pick selections which are picked algorithmically based on lifestyle and usage specifications.

Retrevo’s services definitely seem worth a try, especially when turkey dinners are at stake.moz screenshot 1 Retrevo announces new shopping resource for the holidaysretrevo Retrevo announces new shopping resource for the holidays

 Retrevo announces new shopping resource for the holidays

What do I get from talking to you?

Jay Deragon of The Relationship Economy asks What Is Off Line Social Media? and comes up with some really great answers:

The essence of any good conversation, off line or online, is relevant and relative to listening, learning and applying value for the benefit of those engaged. Selling is a relational process and should be aimed at understanding a prospects need before you try and sell them something that doesn’t fulfill the need. Marketing, on the other hand, is a process of leveraging mass media to attract an audience of prospective buyers. Marketing and selling a two distinctively different processes. One focuses on building a relationship based on value while the other focuses on delivering a message to a large audience.

Deragon is completely right. If you can provide

  • Relevance
  • Listening
  • Engagement
  • Value
  • and Information

then you’ll have one potentially very strong social media campaign. And by “social media campaign” what I really mean is conversation, because in today’s world the first question everyone is asking is, “What do I get from talking to you?”

The only way to answer that question is to join the conversation

 What do I get from talking to you?