This is a great presentation by Marilyn Pratt about the 10 best ways to kill a community. Sometimes understanding the things we could do wrong really sheds light on what we could do right. Marilyn says the best ways to kill a community are:
- Design in a vacuum
- Add every gadget you can think of
- Drag every warm body you can in
- Resist engaging with participants
- Think size not quality
- Think money not quality
- Think noise not quality
- Think pages not access choices
- Think pontificating not listening
- Think statistics not value
She goes into a lot of detail in this video:
You of course would never willingly kill your community. With the social media age upon us, all businesses need to keep in mind that the customer base is now community and think about whether they are cultivating or killing that community.
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