Daniel Pink makes a very compelling argument for a change in the way we should look at motivation. Studies show that offering more money, gifts, and other extrinsic rewards can’t compare to offering the intrinsic rewards of autonomy and a sense of purpose when it comes to cognitive tasks.
This is precisely why people put so much work into their blogs, twitter accounts, podcasts, and other social media. It’s also why reaching out to bloggers with information about products, services, and news they’re interested in works so very well. Bloggers are already motivated by that intrinsic interest, sense of purpose, and autonomy. You’re bringing them something that they are ready to write about.
To quote Daniel Pink, “This is a true fact.”
What do you think?
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