At Borders’ check out they ask you if you would like to buy a book for a child and I chose a book by Plato. That kid will hate me! classics
Starting a Facebook fan page is to a social media marketing strategy as pumpkin pie is to Thanksgiving. In other words, it’s assumed and expected that it will be part of the plan. Starting a page is easy, even I could do it, but becoming popular is not as easy as it looks.
In a report issued by Sysomos that analyzed 600,000 Facebook fan pages, it turns out 77 percent of fan pages have 1,000 fans or less – meaning there are a lot of fan pages out there attracting a fairly healthy following (1,000 fans is nothing to sneeze at), but you probably have to be an actor or Michael Jackson to get into the Millionaire’s Club. In his blog “It’s Not Easy Being Popular. 77 Percent of Facebook Fan Pages have 1,000 Fans or Less,” Erick Schonfeld breaks it down for us.
The vast bulk of fan pages have between 10 and 1,000 fans. Only 4 percent have more than 10,000 fans, and less than 1/20th of a percent have more than a million fans. It breaks down as follows:
- 95% of pages have more than 10 fans
- 65% of pages have more than 100 fans
- 23% of pages have more than 1,000 fans
- 4% of pages have more than 10,000 fans
- 0.76% of pages have more than 100,000 fans
- 0.047% of pages have more than one million fans (297 in total).
The categories Facebook fan pages fall into are remarkably evenly distributed. Celebrities, products, stores, restaurants, bars and clubs, websites, music, organizations, and non profits each make up between 6.9 percent and 7.5 percent of fan pages by category.
So-called celebrities only make up 7 percent of all fan pages. Of course, there are also some real celebrities (both dead and alive) who attract massive followings to their Facebook fan pages. Okay, there’s only 297 of them. For instance, Michael Jackson has the biggest fan page with 10.4 million fans, and that’s not counting the probably-overlapping 4.7 million who are fans of R.I.P. Michael Jackson (We Miss You). The action movie star Vin Diesel clocks in at 7 million fans, which is more than Barack Obama (6.9 million) or Megan Fox (5 million). Yes, people on Facebook are idiots (Megan Fox is much hotter than Vin Diesel). In contrast, the most popular person on Twitter, Ashton Kutcher, has 4 million followers, and Obama’s Twitter account only has 2.75 million—although that’s without even trying.
The biggest product page is Facebook’s own page, with 5.8 million fans (hey, is this rigged?), followed by Starbucks with 5.1 million (the page is filled with wall comments such as, “MMMMM Pumpkin Spice Latte!”). Sysomos drilled down further, looked at the 297 pages with more than one million fans, and properly categorized them—or at least tried. It turns out many of them (39.2 percent) are uncharacterizable such as “Nights Out With Friends.” But the rest can be broken down into music (16.7 percent), celebrities 16.0 (percent), products (11.9 percent), TV shows (8.5 percent), films (3.4 percent), and games (1.4 percent).
And that’s just like it is in the real world. If you have more than a million fans, chances are you are either a rock star or an actor.
And unlike on Twitter, where popularity is correlated with how many times you Tweet, Facebook fan pages tend to be updated only once every 16 days. And that’s really the big difference between Facebook fans and Twitter followers. On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you fan them just to show your support of affinity. Too often, it’s a throwaway gesture. But then, fame is fleeting.
So let me get this straight.
You use other social networks but seem to find yourself on Twitter more often? You frequently share updates about yourself on Twitter? You tweet from multiple devices? Hmm…
Seems as though you’re showing Early Twitter Adoption Symptoms.
Dhivya Subramanian and Taly Weiss of Trendspotting Blog explain how recent findings from a Pew Internet Research study show that youth (age 18 -44), social network users and users with access to mobile internet show early Twitter adoption symptoms.
Internet users may use the micro-blogging site for any number of reasons; Business, news or they’re just tired of other social networks. Among the many reasons, the study shows:
Tweeting by Internet users
19% of internet users say they use Twitter or another service to share updates about themselves, or to see updates about others (up from 11% in April).
Demographics of Tweeters
- Twittering was skewed towards youth
- No income based difference were observed
- Twitter saw a diverse racial and ethnic base
- Women also showed slightly higher inclination towards Tweeting than men
As I was browsing through the blogosphere tonight I found a couple of odds n’ ends.
McDonald’s is getting into the social media business with a solid plan. Being good social media players, they are even sharing their methods with everyone:
It’s a little bit of an odd feeling to see McDonald’s stepping into the social media world, but the world is changing and we all need to change with it. I mean just look at the new phone book. . . well iPhone+Book:
That’s it for my bit of odd and amazing today. What changes in technology have made you stop and think about them lately?
Before I had some time to sit in a Bentley Continental GT and read about it and see the various and sundry interpretations and versions of this most douchebaggy of sleds, I considered it an appalling manifestation of the descent of Bentley into mediocrity.
But no, the Continental GT is one hell of a gorgeous — albeit heavy — coupé. I mean, check out this Continental Supersports — one of the most elegant sportscoupe anywhere.
Fast, quick, tough, and endlessly expandable. The GT is also evolving into a more beautiful car, unlike many of its competitors. What do you think?
I watch my Video Podcasts via my Roku or via iTunes and an Apple TV or iPod. I watch YouTube via my T-Mobile Android G1 and you watch it via your iPhone. I know that Dan Krueger watches movies through his Xbox 360 and I know people browse the web via their Nintendo Wii. No, according to Inside Facebook and Microsoft, people are checking and updating their Facebooks via Xbox Live via their Xbox 360s over their TVs:
Microsoft put out a press release yesterday touting the success of its Xbox Live console gaming network, and the company included some stats about its new integration with Facebook and other web services. In the week since Facebook became available, more than 2 million of Xbox Live’s 20 million “Active Members” have signed on to it.
Don’t tell Dell or Lenovo but Netbooks aren’t the least of their worries — the Internet and all the content therein is taking to the hills — you had better not get so attached to how your Flash site or your web site looks on a monitor over IE6 — this is all going to be consumed either via mobile (tiny screen) or vial consumer electronics (either massive or convenient screen).