Garron Nicholls of Cooler Insights wrote a very thought provoking article about Indulging Your Customers. Nocholls says:
As marketers, we should be mindful how the profusion of leisure choices affects our consumers. With such a plethora of brands available to them, consumers are voting each day with their feet (hands and mouths), discarding the old and boring while offering their time, money and energies to the new, hip and exciting. All it takes is one unpleasant encounter and away they go.
The solution? Indulge them. Draw upon the potential of pampering one’s customers and make the entire process pleasurable, hassle free and unforgettable.
Nicholls hit it right on the mark. Be sure to check out the rest of the article.
How do you indulge your customers?
