Comments on: F.T.C. says bloggers need to do what good bloggers already do http://marketingconversation.com/2009/10/07/f-t-c-says-bloggers-need-to-do-what-good-bloggers-already-do/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Phillip Rhoades http://marketingconversation.com/2009/10/07/f-t-c-says-bloggers-need-to-do-what-good-bloggers-already-do/comment-page-1/#comment-5966 Phillip Rhoades Fri, 09 Oct 2009 02:02:24 +0000 http://marketingconversation.com/?p=4312#comment-5966 <blockquote cite="http://www.mediabistro.com/prnewser/social_networks/ftc_clarifies_blogger_guidelines_weve_never_brought_a_case_against_somebody_simply_for_failure_to_disclose_139589.asp"> FTC assistant director Richard Cleland tells PRNewser that even the $16,000 number doesn't apply. "It doesn't matter whether it's $16,000 or $11,000. The root problem here is that reports that there is a monetary penalty for violating these guidelines is untrue. The FTC does not have the authority to impose a fine for a violation to the FTC act," says Cleland who heads the FTC's division of advertising practices. "There is a provision that allows for a proceeding in federal court that allows for imposing of a monetary penalty for violation of trade regulation laws. The guidelines are not trade regulation laws." </blockquote> from <a href="http://www.mediabistro.com/prnewser/social_networks/ftc_clarifies_blogger_guidelines_weve_never_brought_a_case_against_somebody_simply_for_failure_to_disclose_139589.asp" rel="nofollow">F.T.C. Clarifies Guidlines. . . - Joe Ciarallo</a>

FTC assistant director Richard Cleland tells PRNewser that even the $16,000 number doesn’t apply. “It doesn’t matter whether it’s $16,000 or $11,000. The root problem here is that reports that there is a monetary penalty for violating these guidelines is untrue. The FTC does not have the authority to impose a fine for a violation to the FTC act,” says Cleland who heads the FTC’s division of advertising practices. “There is a provision that allows for a proceeding in federal court that allows for imposing of a monetary penalty for violation of trade regulation laws. The guidelines are not trade regulation laws.”

from F.T.C. Clarifies Guidlines. . . – Joe Ciarallo

]]> By: Chris Abraham http://marketingconversation.com/2009/10/07/f-t-c-says-bloggers-need-to-do-what-good-bloggers-already-do/comment-page-1/#comment-5965 Chris Abraham Thu, 08 Oct 2009 12:28:03 +0000 http://marketingconversation.com/?p=4312#comment-5965 Lots of people have discussed that this ruling is an attack on free speech and essentially was designed to protect stupid people from themselves. Lots of people have discussed that this ruling is an attack on free speech and essentially was designed to protect stupid people from themselves.

]]> By: Josh Peters http://marketingconversation.com/2009/10/07/f-t-c-says-bloggers-need-to-do-what-good-bloggers-already-do/comment-page-1/#comment-5960 Josh Peters Wed, 07 Oct 2009 04:59:11 +0000 http://marketingconversation.com/?p=4312#comment-5960 I think the $11k fee is a bit steep but maybe it will cause people to take it serious. I think it's obviously needed because the lack of it was being abused by unscrupulous people. The bottom line is that good, honest, bloggers have nothing to fear from this and the only ones being affected by it are the ones who are trying to hide something or not being as forthcoming as they should. To me, it's really no big deal. I think the $11k fee is a bit steep but maybe it will cause people to take it serious. I think it’s obviously needed because the lack of it was being abused by unscrupulous people. The bottom line is that good, honest, bloggers have nothing to fear from this and the only ones being affected by it are the ones who are trying to hide something or not being as forthcoming as they should. To me, it’s really no big deal.

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