Kenneth Yeung at Network Solutions has written a fantastic recap of the GrowSmartBix conference. Below are some key points from Yeung’s article GrowSmartBiz Conference Recap: Integrating Traditional Marketing with Social Media
. . .This is the first time ever that the amount of time spent online globally on social networks has exceeded all other time, according to a Nielsen study. The working definition of social media being used for this panel is: content published online that is intended to provide value. . .
93% of all Americans surveyed think that brands should be using social media. There is a high expectation for brands to be using it and a high propensity for additional and better service. . .
. . .people are leaving behinds crumbs on various sites and are asking companies to listen and find out what’s on their minds. Often times when brands ask people questions, you’re asking questions that you want certain answers for. These other conversations on other sites can lead to other discoveries. You want to have customers feel comfortable with you to talk about your product. . .
It looks like people are starting to catch onto the very simple fact that the people are on the social media sites and that if you want your message to reach them then you’ll need to be there as well.
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