Use Examples That Speak To Everyone

Sean D’Souza on Psychotactics makes some really great points in his podcast How The Wrong Example Alienates Your Audience

But why choose a rocking chair?

You choose a rocking chair, because you’ve seen a rocking chair.

I’ve seen a rocking chair. Even in today’s world, where rocking chairs are rarer, we know what a rocking chair looks like.

And how it rocks.

Baseball on the other hand, doesn’t ‘rock.’

You may be a great fan of baseball, for instance. And so to illustrate a point, you may use an example of something that happens in baseball.

And immediately you’ve alienated a good chunk of your audience

No matter if you’re speaking to group of people, writing an article, or writing a sales letter, you’re sure to send a decent part of your audience into a tailspin.

Of course you can use baseball metaphors if your speaking to an audience of baseball folks.

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