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	<title>Comments on: Second Life is All Growed Up and Doing Business</title>
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	<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/</link>
	<description>Digital PR and Social Media Marketing by Abraham Harrison LLC</description>
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		<title>By: MetaNews Daily – 111 – 24th of September 2009 » Rezzed.TV</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-9612</link>
		<dc:creator>MetaNews Daily – 111 – 24th of September 2009 » Rezzed.TV</dc:creator>
		<pubDate>Mon, 01 Nov 2010 20:57:05 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-9612</guid>
		<description>[...] Chris Abraham tries SL again [...]</description>
		<content:encoded><![CDATA[<p>[...] Chris Abraham tries SL again [...]</p>
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		<title>By: Melissa Yeuxdoux</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5918</link>
		<dc:creator>Melissa Yeuxdoux</dc:creator>
		<pubDate>Thu, 01 Oct 2009 09:25:36 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5918</guid>
		<description>Ah... I see what you mean, and agree. Thanks.</description>
		<content:encoded><![CDATA[<p>Ah&#8230; I see what you mean, and agree. Thanks.</p>
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		<title>By: MixedRealities :: Chris Abraham: &#8216;Twitter and Second Life are like boxes versus toys&#8217;</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5915</link>
		<dc:creator>MixedRealities :: Chris Abraham: &#8216;Twitter and Second Life are like boxes versus toys&#8217;</dc:creator>
		<pubDate>Wed, 30 Sep 2009 20:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5915</guid>
		<description>[...] The New World Notes (Wagner James Au) reported recently: Only a few months ago, marketing executive Chris Abraham dismissed Second Life for not being like Internet darling Twitter, “light, cheap, and open” — and I enjoyed pointing out that Twitter was not like Second Life: Unique, sticky, profitable. In an interesting post-script, thanks to a hands-on tour organized by Dusan Writer, Abraham has a highly revised appraisal. [...]</description>
		<content:encoded><![CDATA[<p>[...] The New World Notes (Wagner James Au) reported recently: Only a few months ago, marketing executive Chris Abraham dismissed Second Life for not being like Internet darling Twitter, “light, cheap, and open” — and I enjoyed pointing out that Twitter was not like Second Life: Unique, sticky, profitable. In an interesting post-script, thanks to a hands-on tour organized by Dusan Writer, Abraham has a highly revised appraisal. [...]</p>
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		<title>By: Chris Abraham</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5891</link>
		<dc:creator>Chris Abraham</dc:creator>
		<pubDate>Sun, 27 Sep 2009 12:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5891</guid>
		<description>I call it a walled garden and not a closed garden -- you get my terminology wrong... it is walled because you can&#039;t stumble in.  Facebook is a walled-garden -- conversation.  Content that is hidden behind a login and password, unable to be indexed by Google, for example, or found in search. Here&#039;s an example I like, &quot;Content that is designed specifically to be available to some subset of users, and not generally available on the world wide web.&quot; (http://etvcookbook.org/glossary/#W) and what I mean is that people can&#039;t &quot;stumble&quot; into SecondLife, using StumbleUpon if you will, and so Second Life is generally considered insular and not part of the mediasphere.  Nobody can easily search-and-discover content on SecondLife if it isn&#039;t already ON Second Life -- and even so, even in Second Life, the system is set up in such a way that Second Life can and is an insider&#039;s club even when and if you sort out the guide and the maps and all sorts of other things.  Do you see what I mean?  It may NOT be a technical Walled Garden but it is a Socially Walled Garden.  I hope I made myself clear.</description>
		<content:encoded><![CDATA[<p>I call it a walled garden and not a closed garden &#8212; you get my terminology wrong&#8230; it is walled because you can&#8217;t stumble in.  Facebook is a walled-garden &#8212; conversation.  Content that is hidden behind a login and password, unable to be indexed by Google, for example, or found in search. Here&#8217;s an example I like, &#8220;Content that is designed specifically to be available to some subset of users, and not generally available on the world wide web.&#8221; (<a href="http://etvcookbook.org/glossary/#W" rel="nofollow">http://etvcookbook.org/glossary/#W</a>) and what I mean is that people can&#8217;t &#8220;stumble&#8221; into SecondLife, using StumbleUpon if you will, and so Second Life is generally considered insular and not part of the mediasphere.  Nobody can easily search-and-discover content on SecondLife if it isn&#8217;t already ON Second Life &#8212; and even so, even in Second Life, the system is set up in such a way that Second Life can and is an insider&#8217;s club even when and if you sort out the guide and the maps and all sorts of other things.  Do you see what I mean?  It may NOT be a technical Walled Garden but it is a Socially Walled Garden.  I hope I made myself clear.</p>
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		<title>By: Melissa Yeuxdoux</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5890</link>
		<dc:creator>Melissa Yeuxdoux</dc:creator>
		<pubDate>Sun, 27 Sep 2009 02:20:10 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5890</guid>
		<description>I am a little confused about why you call Second Life a &quot;walled garden&quot;; the client software is open source and several variants exist. The protocol for the interface with the server is known well enough that &lt;a href=&quot;http://opensimulator.org/wiki/Main_Page&quot; rel=&quot;nofollow&quot;&gt;OpenSim&lt;/a&gt; could be created. There is an issue about whether one&#039;s inventory in SL can be carried over to other realms--alas, as it is, the answer is &quot;no&quot;--sort of as if in RL, when you fly across a national boundary, you had to strip naked and buy all new clothing that you can wear only in the country you&#039;re entering.

Compare that with Twitter, Facebook, et al. If there&#039;s any way that they interact, I&#039;m not aware of it.</description>
		<content:encoded><![CDATA[<p>I am a little confused about why you call Second Life a &#8220;walled garden&#8221;; the client software is open source and several variants exist. The protocol for the interface with the server is known well enough that <a href="http://opensimulator.org/wiki/Main_Page" rel="nofollow">OpenSim</a> could be created. There is an issue about whether one&#8217;s inventory in SL can be carried over to other realms&#8211;alas, as it is, the answer is &#8220;no&#8221;&#8211;sort of as if in RL, when you fly across a national boundary, you had to strip naked and buy all new clothing that you can wear only in the country you&#8217;re entering.</p>
<p>Compare that with Twitter, Facebook, et al. If there&#8217;s any way that they interact, I&#8217;m not aware of it.</p>
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		<title>By: Chris Abraham</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5887</link>
		<dc:creator>Chris Abraham</dc:creator>
		<pubDate>Fri, 25 Sep 2009 23:09:21 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5887</guid>
		<description>This article has been edited down and will be on http://adage.com/digitalnext on Monday -- please check it out there, too!</description>
		<content:encoded><![CDATA[<p>This article has been edited down and will be on <a href="http://adage.com/digitalnext" rel="nofollow">http://adage.com/digitalnext</a> on Monday &#8212; please check it out there, too!</p>
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		<title>By: TheDiva Rockin</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5885</link>
		<dc:creator>TheDiva Rockin</dc:creator>
		<pubDate>Fri, 25 Sep 2009 02:29:07 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5885</guid>
		<description>Yep! Many.</description>
		<content:encoded><![CDATA[<p>Yep! Many.</p>
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		<title>By: Loquacia Loon</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5884</link>
		<dc:creator>Loquacia Loon</dc:creator>
		<pubDate>Fri, 25 Sep 2009 02:16:45 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5884</guid>
		<description>My initial experiences were really bad too, and I felt very lonely and lost and almost gave up too. 

Now I realise that the best thing to do is to join groups which offer friendship and support to newbies, and enhance their experience.  I joined the New Citizens Incorporated (NCI) group (http://wiki.secondlife.com/wiki/New_Citizens_Incorporated) rather later than I should have, but am playing catch up with the great (free classes) and the group chat helps you find support and ask questions.  I first realised that SL is utterly gobsmackingly wondrous when I joined the Not Possible in Real Life Group (just take a look at Bettina Tizzy&#039;s blog http://npirl.blogspot.com/) and went on some of the &quot;field trips&quot;.  The Second Life Things to Do group (http://www.slthingstodo.com/main/) also has plenty of activities and the blog links to some of the best places in SL.

Reading books about the history and culture of Second Life also made me appreciate my experiences more - I recommend James Wagner Au&#039;s &quot;The Making of Second Life&quot; and Tim Guest&#039;s &quot;Second Lives&quot;.

Now I have interesting friends from around the world, love exploring new sims, am passionate about virtual fashion, work on a SL magazine, am learning  photography, and am planning to bring my real world creative writing class into SL. Really I&#039;m having a blast.

If you (or any other lost soul reading this) needs a friend or a guide I&#039;d be most happy to chat to you and lend a hand.</description>
		<content:encoded><![CDATA[<p>My initial experiences were really bad too, and I felt very lonely and lost and almost gave up too. </p>
<p>Now I realise that the best thing to do is to join groups which offer friendship and support to newbies, and enhance their experience.  I joined the New Citizens Incorporated (NCI) group (<a href="http://wiki.secondlife.com/wiki/New_Citizens_Incorporated" rel="nofollow">http://wiki.secondlife.com/wiki/New_Citizens_Incorporated</a>) rather later than I should have, but am playing catch up with the great (free classes) and the group chat helps you find support and ask questions.  I first realised that SL is utterly gobsmackingly wondrous when I joined the Not Possible in Real Life Group (just take a look at Bettina Tizzy&#8217;s blog <a href="http://npirl.blogspot.com/" rel="nofollow">http://npirl.blogspot.com/</a>) and went on some of the &#8220;field trips&#8221;.  The Second Life Things to Do group (<a href="http://www.slthingstodo.com/main/" rel="nofollow">http://www.slthingstodo.com/main/</a>) also has plenty of activities and the blog links to some of the best places in SL.</p>
<p>Reading books about the history and culture of Second Life also made me appreciate my experiences more &#8211; I recommend James Wagner Au&#8217;s &#8220;The Making of Second Life&#8221; and Tim Guest&#8217;s &#8220;Second Lives&#8221;.</p>
<p>Now I have interesting friends from around the world, love exploring new sims, am passionate about virtual fashion, work on a SL magazine, am learning  photography, and am planning to bring my real world creative writing class into SL. Really I&#8217;m having a blast.</p>
<p>If you (or any other lost soul reading this) needs a friend or a guide I&#8217;d be most happy to chat to you and lend a hand.</p>
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		<title>By: Chris Abraham</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5883</link>
		<dc:creator>Chris Abraham</dc:creator>
		<pubDate>Fri, 25 Sep 2009 01:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5883</guid>
		<description>Are there any official Linden Lab facilitators or Online Community Managers? I mean paid and not volunteer?</description>
		<content:encoded><![CDATA[<p>Are there any official Linden Lab facilitators or Online Community Managers? I mean paid and not volunteer?</p>
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		<title>By: Gwyneth Llewelyn</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5882</link>
		<dc:creator>Gwyneth Llewelyn</dc:creator>
		<pubDate>Thu, 24 Sep 2009 22:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5882</guid>
		<description>Wow! I&#039;m glad you&#039;re back; and even happier that you not only gave Second Life a second chance (pun intended!) but were given a grand tour by SL&#039;s most avid blogger, and an interview with The Boss. :) More important than all that is the huge amount of excellent examples of the good use of Second Life on all sorts of  use cases. I&#039;m sure that at the very least some of the die-hard SL detractors will have the opportunity to read your article, and, even if they continue to disagree that the roadmap to the Internet&#039;s future is paved in 3D, they will at least have to grudgingly accept that some exciting things are being done &lt;i&gt;now&lt;/i&gt; in SL that have simply no way to exist elsewhere.

I&#039;m also glad that despite your newly-found enthusiasm you have pin-pointed one of SL&#039;s major problems, and criticised it as it deserved: objectively. I&#039;m talking to the dreadful &quot;first hour experience&quot;. If all new users could get a grand tour like you did, they would immediately understand the benefits of Second Life. It completely changes the expectations — instead of struggling with the klunky, unfriendly interface, hitting at walls, and finding empty spaces all over the grid, and logging off in despair because they couldn&#039;t find anything worth seeing, they might also give Second Life a second chance like you did. It&#039;s incredible that every month close to half a million of new users register for Second Life. Almost none stay; I think that the retention rate is at its lowest right now, even though the number of new sign-ons has remained constant since 2006, and SL grows (even if not exponentially!) in all areas: economy, landmass, usage [stickiness], VoIP minutes, and so on. The users that remain are more active than ever before. But the new users... give up too quickly.

LL&#039;s CEO is quite aware of these issues, as you said. He worries about it since the very first day in office. Ultimately the challenge for Second Life will be how to give &lt;i&gt;everybody&lt;/i&gt; a great first-hour-experience so that its effective population grows again as it did back in 2006. If not, SL will continue to grow, of course, just immensely slowly, and it will attract new users by word-of-mouth and a lot of hand-holding.

In my not-so-humble opinion, I think that dealing with the first-hour-experience will come less from Linden Lab and much more from their partners and the thousands upon thousands of companies, organisations, and universities, who know how to bring their own clients/colleagues/partners/students/fellows into SL and give them a pleasant experience right from the start.

The good news is that this is already happening.</description>
		<content:encoded><![CDATA[<p>Wow! I&#8217;m glad you&#8217;re back; and even happier that you not only gave Second Life a second chance (pun intended!) but were given a grand tour by SL&#8217;s most avid blogger, and an interview with The Boss. :) More important than all that is the huge amount of excellent examples of the good use of Second Life on all sorts of  use cases. I&#8217;m sure that at the very least some of the die-hard SL detractors will have the opportunity to read your article, and, even if they continue to disagree that the roadmap to the Internet&#8217;s future is paved in 3D, they will at least have to grudgingly accept that some exciting things are being done <i>now</i> in SL that have simply no way to exist elsewhere.</p>
<p>I&#8217;m also glad that despite your newly-found enthusiasm you have pin-pointed one of SL&#8217;s major problems, and criticised it as it deserved: objectively. I&#8217;m talking to the dreadful &#8220;first hour experience&#8221;. If all new users could get a grand tour like you did, they would immediately understand the benefits of Second Life. It completely changes the expectations — instead of struggling with the klunky, unfriendly interface, hitting at walls, and finding empty spaces all over the grid, and logging off in despair because they couldn&#8217;t find anything worth seeing, they might also give Second Life a second chance like you did. It&#8217;s incredible that every month close to half a million of new users register for Second Life. Almost none stay; I think that the retention rate is at its lowest right now, even though the number of new sign-ons has remained constant since 2006, and SL grows (even if not exponentially!) in all areas: economy, landmass, usage [stickiness], VoIP minutes, and so on. The users that remain are more active than ever before. But the new users&#8230; give up too quickly.</p>
<p>LL&#8217;s CEO is quite aware of these issues, as you said. He worries about it since the very first day in office. Ultimately the challenge for Second Life will be how to give <i>everybody</i> a great first-hour-experience so that its effective population grows again as it did back in 2006. If not, SL will continue to grow, of course, just immensely slowly, and it will attract new users by word-of-mouth and a lot of hand-holding.</p>
<p>In my not-so-humble opinion, I think that dealing with the first-hour-experience will come less from Linden Lab and much more from their partners and the thousands upon thousands of companies, organisations, and universities, who know how to bring their own clients/colleagues/partners/students/fellows into SL and give them a pleasant experience right from the start.</p>
<p>The good news is that this is already happening.</p>
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		<title>By: Brenda</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5879</link>
		<dc:creator>Brenda</dc:creator>
		<pubDate>Thu, 24 Sep 2009 18:02:06 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5879</guid>
		<description>Chris, if you need any help building an office, I&#039;m there!</description>
		<content:encoded><![CDATA[<p>Chris, if you need any help building an office, I&#8217;m there!</p>
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		<title>By: Holocluck Henly</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5878</link>
		<dc:creator>Holocluck Henly</dc:creator>
		<pubDate>Thu, 24 Sep 2009 16:32:35 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5878</guid>
		<description>btw as far as first impressions go, I make it a point to meet friends who visit SL for the first time.  I give them the SLURL of a certain feudal Japanese style orientation center across the water from the Armord tower.   They can try all the little maneuver exercises people can&#039;t on help islands; LL should never have eliminated those (Arcadian: for a while last year they were visible to everybody but not accessible. About 200+ Help Islands).   Then when they fly for the first time, there&#039;s that blue neon and onyx skyscraper on the skyline. Very appealing :)  

Chris, if you were my friend, that would have been your first half hour in SL. Might have been different, might not have.</description>
		<content:encoded><![CDATA[<p>btw as far as first impressions go, I make it a point to meet friends who visit SL for the first time.  I give them the SLURL of a certain feudal Japanese style orientation center across the water from the Armord tower.   They can try all the little maneuver exercises people can&#8217;t on help islands; LL should never have eliminated those (Arcadian: for a while last year they were visible to everybody but not accessible. About 200+ Help Islands).   Then when they fly for the first time, there&#8217;s that blue neon and onyx skyscraper on the skyline. Very appealing :)  </p>
<p>Chris, if you were my friend, that would have been your first half hour in SL. Might have been different, might not have.</p>
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		<title>By: Chris Abraham</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5877</link>
		<dc:creator>Chris Abraham</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:26:49 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5877</guid>
		<description>Yes, Diva, you for sure were there the entire time, encouraging me on and inviting me to all of your gigs and parties!  Honestly, my machine couldn&#039;t hack it so I was frozen out because of Hardware!

Also, I intentionally wrote &quot;All Growed Up&quot; in homage to the movie Swingers, for those of you who fancy me ignorant! :)</description>
		<content:encoded><![CDATA[<p>Yes, Diva, you for sure were there the entire time, encouraging me on and inviting me to all of your gigs and parties!  Honestly, my machine couldn&#8217;t hack it so I was frozen out because of Hardware!</p>
<p>Also, I intentionally wrote &#8220;All Growed Up&#8221; in homage to the movie Swingers, for those of you who fancy me ignorant! :)</p>
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		<title>By: TheDiva Rockin</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5876</link>
		<dc:creator>TheDiva Rockin</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5876</guid>
		<description>While JenzZa did a great job (as always) on your noob-ness let&#039;s not forget I offered you a tour and a make-over nearly 2 years ago!!!

Hmmfff....

Good to see you giving it a second chance. I&#039;ll have to catch the replay interview!!</description>
		<content:encoded><![CDATA[<p>While JenzZa did a great job (as always) on your noob-ness let&#8217;s not forget I offered you a tour and a make-over nearly 2 years ago!!!</p>
<p>Hmmfff&#8230;.</p>
<p>Good to see you giving it a second chance. I&#8217;ll have to catch the replay interview!!</p>
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		<title>By: Chris Abraham</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5875</link>
		<dc:creator>Chris Abraham</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5875</guid>
		<description>Wow!  I woke up this morning and checked the comments just now -- after noon Eastern time -- and look what I found!  Thank you so much for your attention and time and all the comments here.  It is too true!  The same happened at my church!  We would get all of these new folks who were shopping for churches and we ALL needed to be very friendly and make a point of engaging everyone without freaking them out or overwhelming them.  I am thinking about even buying a new laptop that is more compatible with Second Life and has a bigger screen.  Anyway, my next step is to build a Second Life office for Abraham Harrison -- I want there to be a conference room for my team and maybe some nice public spaces that tell our corporate story and tells people what we do...  So, I am going to definitely come back and I hope to have a more delicious and meaningful experience.  Thanks for spending your time commenting here!</description>
		<content:encoded><![CDATA[<p>Wow!  I woke up this morning and checked the comments just now &#8212; after noon Eastern time &#8212; and look what I found!  Thank you so much for your attention and time and all the comments here.  It is too true!  The same happened at my church!  We would get all of these new folks who were shopping for churches and we ALL needed to be very friendly and make a point of engaging everyone without freaking them out or overwhelming them.  I am thinking about even buying a new laptop that is more compatible with Second Life and has a bigger screen.  Anyway, my next step is to build a Second Life office for Abraham Harrison &#8212; I want there to be a conference room for my team and maybe some nice public spaces that tell our corporate story and tells people what we do&#8230;  So, I am going to definitely come back and I hope to have a more delicious and meaningful experience.  Thanks for spending your time commenting here!</p>
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		<title>By: Arcadian Vanalten</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5874</link>
		<dc:creator>Arcadian Vanalten</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:03:41 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5874</guid>
		<description>Clarification: I mean &quot;alone&quot; as in &quot;only mentor on an Orientation Island/Help Island loaded w/ confused brand new people&quot;</description>
		<content:encoded><![CDATA[<p>Clarification: I mean &#8220;alone&#8221; as in &#8220;only mentor on an Orientation Island/Help Island loaded w/ confused brand new people&#8221;</p>
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		<title>By: Arcadian Vanalten</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5873</link>
		<dc:creator>Arcadian Vanalten</dc:creator>
		<pubDate>Thu, 24 Sep 2009 14:58:49 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5873</guid>
		<description>And there IS a corps of volunteer greeters (we&#039;re called SL Mentors), but unfortunately, our numbers are stretched kinda thin. It looks like everyone appears at the same Orientation Island (or now, Help Island) when you first appear, but there are actually a pile of &#039;em, all identical and tucked away in their own hidden part of the grid w/ access restricted only to brand new folks, Lindens and Mentors. We&#039;re all volunteer, and we all have other interests and activites in SL besides the mentoring, so coverage can be a bit of a challenge. 

I really wish there was a way to sign up for a sort of Big Brothers/Big Sisters program or specifically put in a request for a mentor to contact you; currently, it&#039;s kinda luck of the draw about whether the OI/HI where you appeared happened to have enough volunteer support for you when you arrived in-world. I&#039;d prefer to do the one-on-one or small-group buddying style to help &#039;em get up and running in a direction they&#039;ll find fun, but that usually isn&#039;t how it tends to work out. More commonly, I find myself alone and swamped w/ multi-lingual panicked requests for help figuring out the interface and how to change clothes, LOL.

After &quot;Hi, do I really have to wear this or can I change my clothes?&quot; the most frequent question I get is &quot;OK, now what should I do?&quot; which is always the most interesting question. SL really is so incredibly open-ended that I think it takes folks a bit to grasp that. I like to chat w/ them and find out what their interests and personal styles are to point &#039;em in the best direction for cool places, hot designers, fun activities, and intriguing builds to explore. I also recommend they friend me to a) learn how to use that feature to build their own networks, b) have easy access to a mentor to help if they get stuck/lost/confused, and c) have a connection to someone when they enter the wide-open world of SL; psychologically, I think it just helps.</description>
		<content:encoded><![CDATA[<p>And there IS a corps of volunteer greeters (we&#8217;re called SL Mentors), but unfortunately, our numbers are stretched kinda thin. It looks like everyone appears at the same Orientation Island (or now, Help Island) when you first appear, but there are actually a pile of &#8216;em, all identical and tucked away in their own hidden part of the grid w/ access restricted only to brand new folks, Lindens and Mentors. We&#8217;re all volunteer, and we all have other interests and activites in SL besides the mentoring, so coverage can be a bit of a challenge. </p>
<p>I really wish there was a way to sign up for a sort of Big Brothers/Big Sisters program or specifically put in a request for a mentor to contact you; currently, it&#8217;s kinda luck of the draw about whether the OI/HI where you appeared happened to have enough volunteer support for you when you arrived in-world. I&#8217;d prefer to do the one-on-one or small-group buddying style to help &#8216;em get up and running in a direction they&#8217;ll find fun, but that usually isn&#8217;t how it tends to work out. More commonly, I find myself alone and swamped w/ multi-lingual panicked requests for help figuring out the interface and how to change clothes, LOL.</p>
<p>After &#8220;Hi, do I really have to wear this or can I change my clothes?&#8221; the most frequent question I get is &#8220;OK, now what should I do?&#8221; which is always the most interesting question. SL really is so incredibly open-ended that I think it takes folks a bit to grasp that. I like to chat w/ them and find out what their interests and personal styles are to point &#8216;em in the best direction for cool places, hot designers, fun activities, and intriguing builds to explore. I also recommend they friend me to a) learn how to use that feature to build their own networks, b) have easy access to a mentor to help if they get stuck/lost/confused, and c) have a connection to someone when they enter the wide-open world of SL; psychologically, I think it just helps.</p>
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		<title>By: HeadBurro Antfarm</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5871</link>
		<dc:creator>HeadBurro Antfarm</dc:creator>
		<pubDate>Thu, 24 Sep 2009 12:28:50 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5871</guid>
		<description>Holo&#039;s right (I should add I know Holo from SL - I added this post link to my own blog and tweeted it for good measure). You can&#039;t go into SL to be a passive viewer - you need to do stuff. What that stuff is is totally up to you, and that is the beauty of SL - you get to decide what you do. Always wanted to run an iconic 50&#039;s diner - you can! Always wanted to be seven feet tall with horns - easy! Fancy making films, taking amazing pictures, designing and selling your own fashion range - ditto! Builing a whole city or creating a whole forest - done! Or just hanging out with friends, creating your own community spirit and goofing about for fun - no problems! SL is what you make it.</description>
		<content:encoded><![CDATA[<p>Holo&#8217;s right (I should add I know Holo from SL &#8211; I added this post link to my own blog and tweeted it for good measure). You can&#8217;t go into SL to be a passive viewer &#8211; you need to do stuff. What that stuff is is totally up to you, and that is the beauty of SL &#8211; you get to decide what you do. Always wanted to run an iconic 50&#8242;s diner &#8211; you can! Always wanted to be seven feet tall with horns &#8211; easy! Fancy making films, taking amazing pictures, designing and selling your own fashion range &#8211; ditto! Builing a whole city or creating a whole forest &#8211; done! Or just hanging out with friends, creating your own community spirit and goofing about for fun &#8211; no problems! SL is what you make it.</p>
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		<title>By: Holocluck Henly</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5870</link>
		<dc:creator>Holocluck Henly</dc:creator>
		<pubDate>Thu, 24 Sep 2009 12:11:56 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5870</guid>
		<description>Interesting piece. Actually ALL Internet chat is glorified IRC in some form.

Admittedly as early as 2006 I entered Orientation Island during a lunch break on the office PC (at home I still had Win98SE), and there was absolutely nothing to offer someone new and disoriented.  The noncompatible graphics card didn&#039;t help, but if someone walked up to me to offer one-on-one help I may have participated sooner.

I think I joined last year when the time was right.  I had not been involved in a virtual community for two years and was eager to learn building and return to creating things.  I had many friends from VRML worlds who were well established in SL and eager to show me the ways of things, one even a mentor.  I quickly became acquainted with the grid&#039;s many subcultures, became involved in community and cultural activities, and explored islands and the mainland for the first month or two before buying my first property.  

I think everybody should do the exploration thing.  At first I used Places search and input corporate and geographical names.  Then when I learned how to better read the world map I&#039;d visit interesting island configurations, then navigate mainland.  Next week marks living on my main parcel right beside a cultural community on the mainland I first happened on at random during those early times  (It&#039;s easy to remember the date because I arrived the day before adfarms came down, knowing I could potentially see the sunrise from my front lawn from October 1 onward).

I think an important factor is whether you want to do anything versus coming in and expecting it to be like TV.  &quot;Okay, now amuse me,&quot; is not the mindset to have when entering an interactive environment.   While much of Second Life is amusing and entertaining, you need to supply the incentive for these to reveal themselves.</description>
		<content:encoded><![CDATA[<p>Interesting piece. Actually ALL Internet chat is glorified IRC in some form.</p>
<p>Admittedly as early as 2006 I entered Orientation Island during a lunch break on the office PC (at home I still had Win98SE), and there was absolutely nothing to offer someone new and disoriented.  The noncompatible graphics card didn&#8217;t help, but if someone walked up to me to offer one-on-one help I may have participated sooner.</p>
<p>I think I joined last year when the time was right.  I had not been involved in a virtual community for two years and was eager to learn building and return to creating things.  I had many friends from VRML worlds who were well established in SL and eager to show me the ways of things, one even a mentor.  I quickly became acquainted with the grid&#8217;s many subcultures, became involved in community and cultural activities, and explored islands and the mainland for the first month or two before buying my first property.  </p>
<p>I think everybody should do the exploration thing.  At first I used Places search and input corporate and geographical names.  Then when I learned how to better read the world map I&#8217;d visit interesting island configurations, then navigate mainland.  Next week marks living on my main parcel right beside a cultural community on the mainland I first happened on at random during those early times  (It&#8217;s easy to remember the date because I arrived the day before adfarms came down, knowing I could potentially see the sunrise from my front lawn from October 1 onward).</p>
<p>I think an important factor is whether you want to do anything versus coming in and expecting it to be like TV.  &#8220;Okay, now amuse me,&#8221; is not the mindset to have when entering an interactive environment.   While much of Second Life is amusing and entertaining, you need to supply the incentive for these to reveal themselves.</p>
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	<item>
		<title>By: HeadBurro Antfarm</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5869</link>
		<dc:creator>HeadBurro Antfarm</dc:creator>
		<pubDate>Thu, 24 Sep 2009 12:01:44 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5869</guid>
		<description>Amazing isn&#039;t it - I&#039;ve been in SL for nearly 3 years and I&#039;ve never come across the SL Things To Do website. I wish I had! TY Jenn for all that hard work - I&#039;ll mention you on my blog and come along to Carmina next time in-world. This is just the sort of resource Linden Labs should be supporting and what every newbie should have access to.</description>
		<content:encoded><![CDATA[<p>Amazing isn&#8217;t it &#8211; I&#8217;ve been in SL for nearly 3 years and I&#8217;ve never come across the SL Things To Do website. I wish I had! TY Jenn for all that hard work &#8211; I&#8217;ll mention you on my blog and come along to Carmina next time in-world. This is just the sort of resource Linden Labs should be supporting and what every newbie should have access to.</p>
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	</item>
	<item>
		<title>By: Jenn Hienrichs</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5868</link>
		<dc:creator>Jenn Hienrichs</dc:creator>
		<pubDate>Thu, 24 Sep 2009 11:51:17 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5868</guid>
		<description>Hi,
I too remember the twitter v. SL comments, and knew it wouldn&#039;t be long before someone got their hands on you, and converted you! As remarked, you might not have taken the time unless you had been shown around, guided, toured. Not everyone is fortunate enough with knowing someone to do this for them, that&#039;s why I have been running an in-world group since August of 2007 called SL Things to Do, with a companion website &lt;a href=&quot;http://slthingstodo.com&quot; rel=&quot;nofollow&quot;&gt;SL Things to Do&lt;/a&gt;, for people who just aren&#039;t sure where to go or what to see. My sim also allows for people to see this site in world by playing a game of collecting hidden &quot;landmarks&quot; into a passport and using that passport to teleport around to various landmarks in Second Life. By using this and many other great sites out there devoted to finding the best places to see in Second Life, you won&#039;t need to know someone connected or who&#039;s &quot;Second Life royalty&quot; to find what&#039;s really great to see in Second Life. An when you visit these great places, you end up meeting the community that surrounds this amazing place with content, creativity, ideas and thoughts for its future.

I hope you and others can stop by &lt;a&gt;Carmina&lt;/a&gt; to get an understanding of how immersive games can play a role in discovering the best that SL has to offer.</description>
		<content:encoded><![CDATA[<p>Hi,<br />
I too remember the twitter v. SL comments, and knew it wouldn&#8217;t be long before someone got their hands on you, and converted you! As remarked, you might not have taken the time unless you had been shown around, guided, toured. Not everyone is fortunate enough with knowing someone to do this for them, that&#8217;s why I have been running an in-world group since August of 2007 called SL Things to Do, with a companion website <a href="http://slthingstodo.com" rel="nofollow">SL Things to Do</a>, for people who just aren&#8217;t sure where to go or what to see. My sim also allows for people to see this site in world by playing a game of collecting hidden &#8220;landmarks&#8221; into a passport and using that passport to teleport around to various landmarks in Second Life. By using this and many other great sites out there devoted to finding the best places to see in Second Life, you won&#8217;t need to know someone connected or who&#8217;s &#8220;Second Life royalty&#8221; to find what&#8217;s really great to see in Second Life. An when you visit these great places, you end up meeting the community that surrounds this amazing place with content, creativity, ideas and thoughts for its future.</p>
<p>I hope you and others can stop by <a>Carmina</a> to get an understanding of how immersive games can play a role in discovering the best that SL has to offer.</p>
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		<title>By: Shock! Twitter Fan now likes SL &#171; Backpacking Burro</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5867</link>
		<dc:creator>Shock! Twitter Fan now likes SL &#171; Backpacking Burro</dc:creator>
		<pubDate>Thu, 24 Sep 2009 11:25:05 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5867</guid>
		<description>[...] I saw on NWM today that the same guy now likes SL and his blog post about it is a really interesting read, especially the parts about what puts people off. True we all [...]</description>
		<content:encoded><![CDATA[<p>[...] I saw on NWM today that the same guy now likes SL and his blog post about it is a really interesting read, especially the parts about what puts people off. True we all [...]</p>
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	<item>
		<title>By: HeadBurro Antfarm</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5865</link>
		<dc:creator>HeadBurro Antfarm</dc:creator>
		<pubDate>Thu, 24 Sep 2009 11:10:07 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5865</guid>
		<description>Hi there – I found your post through &lt;a href=&quot;http://nwn.blogs.com/nwn/2009/09/new-world-newsfeed-2.html&quot; title=&quot;NWN link&quot; rel=&quot;nofollow&quot;&gt;New World Notes&lt;/a&gt; and enjoyed it a lot. I remember the Twitter vs SL stuff and thought at the time that something had been lost in translation as they just can’t really be compared, so I’m glad you came back and saw what SL has to offer.

Let me say up front that SL will not be for everyone – I love it yet my wife tried it and thought “Meh” and left. The hardware needs and the steep, steep learning curve are more than enough to put off casual passers-by, but even so a surprising amount of them do stay so there must be something in it.

I don’t see the technical &amp; learning curve issues getting better anytime soon, either – they were there when I started in Nov 06 and they were there when it was beta in 03 so I don’t see why they won’t be with us for some time to come. Having said that, it’s not rocket surgery either – yes the controls can be awkward, but they still work better than some FPS games I’ve played in the last year. 

No, what I think puts people off is a combination of concept and something you put your finger on (and I’ve ranted about many times over the years and covered on my blog as recently as this week), loneliness.

Loneliness is easier than concept to explain so I’ll start there. SL is big, really big (I’ll avoid slipping into a Douglas Adams impression) but the number of people online at anyone time isn’t. Well it is – 70,000 people is not small change – but in terms of entering the world and expecting it to be as populated as a real world city, well it never happens. There are places where people congregate and it is to these places that newbies need to head, but not all such places are equal and some won’t help a confused newbie become an addicted oldbie. Still, there are dedicated centres that help, teach and develop newbies and give them their first taste of friendship and community in SL. I only wish I’d have known about them when I started as it would have save many weeks of wandering around, feeling lonely and simply ‘not getting it’.

Now, by concept I mean the age old question we SLers get asked (and have asked ourselves more than once) “What is SL for? What do I do there?” In some ways this is tied into loneliness. In real life, if you move to a strange, new city where you know no one then one of the ways you start building contacts by joining hobby groups to meet like minded folk. Second Life is no different. My advice to newbies is to go and grab SL with both hands – if you want to build something, join one of the hundreds of free classes and build. Whatever you want to do, there are people in SL doing it or wanting to do it with you. 

A common comment I get as an SLer from non-SLers is that they have enough fun in their first life and therefore don’t need a second one. My simple answer to this is that my SL is not a replacement for my first one (I have a family, friends, job, mortgage, social life and hobbies) but rather just another aspect of it. SL to me is just another hobby – an amazing hobby that allows me tremendous creative freedom and has allowed me to make some brilliant friends, but a hobby nonetheless. It’s fun and that’s how I will always strive to enjoy it. 

Oh, and before I go, I’d like to just mention the other aspect of SL that captures people attention and colours their perceptions: sex. Yes people come into SL to have sex with other people (although, technically it’s not sex is it. I’m fairly sure you two people in the same room at the same time for that). Why people are surprised is beyond me, people have been using every new technology to fornicate since the invention of cave paintings. But it would be wrong to think that a rampant ball of sex awaits around every corner waiting to pounce upon newbies and have its wicked way with them. I’ve had more propositions in RL over the last three years than I have in SL and in both the easiest way to avoid being ‘sexed’ is simply not do it (sigh, I know you’ll be heartbroken ladies, but I’m taken in RL).

So, there you go – my guide to SL. Give it a go, join a good newbie-helping group, find something you want to do and go for it. And don’t believe everything you read in the papers. That last one is good for non-SL stories too.

Yours,
HeadBurro Antfarm.
Currently having a great time in Steelhead, a steampunk style Oregon town set in the 1880s.
*****************</description>
		<content:encoded><![CDATA[<p>Hi there – I found your post through <a href="http://nwn.blogs.com/nwn/2009/09/new-world-newsfeed-2.html" title="NWN link" rel="nofollow">New World Notes</a> and enjoyed it a lot. I remember the Twitter vs SL stuff and thought at the time that something had been lost in translation as they just can’t really be compared, so I’m glad you came back and saw what SL has to offer.</p>
<p>Let me say up front that SL will not be for everyone – I love it yet my wife tried it and thought “Meh” and left. The hardware needs and the steep, steep learning curve are more than enough to put off casual passers-by, but even so a surprising amount of them do stay so there must be something in it.</p>
<p>I don’t see the technical &amp; learning curve issues getting better anytime soon, either – they were there when I started in Nov 06 and they were there when it was beta in 03 so I don’t see why they won’t be with us for some time to come. Having said that, it’s not rocket surgery either – yes the controls can be awkward, but they still work better than some FPS games I’ve played in the last year. </p>
<p>No, what I think puts people off is a combination of concept and something you put your finger on (and I’ve ranted about many times over the years and covered on my blog as recently as this week), loneliness.</p>
<p>Loneliness is easier than concept to explain so I’ll start there. SL is big, really big (I’ll avoid slipping into a Douglas Adams impression) but the number of people online at anyone time isn’t. Well it is – 70,000 people is not small change – but in terms of entering the world and expecting it to be as populated as a real world city, well it never happens. There are places where people congregate and it is to these places that newbies need to head, but not all such places are equal and some won’t help a confused newbie become an addicted oldbie. Still, there are dedicated centres that help, teach and develop newbies and give them their first taste of friendship and community in SL. I only wish I’d have known about them when I started as it would have save many weeks of wandering around, feeling lonely and simply ‘not getting it’.</p>
<p>Now, by concept I mean the age old question we SLers get asked (and have asked ourselves more than once) “What is SL for? What do I do there?” In some ways this is tied into loneliness. In real life, if you move to a strange, new city where you know no one then one of the ways you start building contacts by joining hobby groups to meet like minded folk. Second Life is no different. My advice to newbies is to go and grab SL with both hands – if you want to build something, join one of the hundreds of free classes and build. Whatever you want to do, there are people in SL doing it or wanting to do it with you. </p>
<p>A common comment I get as an SLer from non-SLers is that they have enough fun in their first life and therefore don’t need a second one. My simple answer to this is that my SL is not a replacement for my first one (I have a family, friends, job, mortgage, social life and hobbies) but rather just another aspect of it. SL to me is just another hobby – an amazing hobby that allows me tremendous creative freedom and has allowed me to make some brilliant friends, but a hobby nonetheless. It’s fun and that’s how I will always strive to enjoy it. </p>
<p>Oh, and before I go, I’d like to just mention the other aspect of SL that captures people attention and colours their perceptions: sex. Yes people come into SL to have sex with other people (although, technically it’s not sex is it. I’m fairly sure you two people in the same room at the same time for that). Why people are surprised is beyond me, people have been using every new technology to fornicate since the invention of cave paintings. But it would be wrong to think that a rampant ball of sex awaits around every corner waiting to pounce upon newbies and have its wicked way with them. I’ve had more propositions in RL over the last three years than I have in SL and in both the easiest way to avoid being ‘sexed’ is simply not do it (sigh, I know you’ll be heartbroken ladies, but I’m taken in RL).</p>
<p>So, there you go – my guide to SL. Give it a go, join a good newbie-helping group, find something you want to do and go for it. And don’t believe everything you read in the papers. That last one is good for non-SL stories too.</p>
<p>Yours,<br />
HeadBurro Antfarm.<br />
Currently having a great time in Steelhead, a steampunk style Oregon town set in the 1880s.<br />
*****************</p>
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		<title>By: Brenda</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5862</link>
		<dc:creator>Brenda</dc:creator>
		<pubDate>Wed, 23 Sep 2009 21:05:43 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5862</guid>
		<description>Yes! You need someone who knows SL to show you what it&#039;s all about. Greeters do make a difference.  I used to be a manager/greeter at a very successful sim on SL...and if I didn&#039;t engage these people, they would poof!  It&#039;s all about making connections.  

People often think that SL is just a chatroom with no &quot;point&quot;, but it&#039;s so much more.  I went through a period of just wandering, then played games, then e-fell in love, discovered a community, worked in SL, explored building and scripts, became an SL fashionista, met IRL some of my SL friends, opened up a little SL business, created my own SL clothes on photoshop, explored gorgeous sims....so many things...so many memories.</description>
		<content:encoded><![CDATA[<p>Yes! You need someone who knows SL to show you what it&#8217;s all about. Greeters do make a difference.  I used to be a manager/greeter at a very successful sim on SL&#8230;and if I didn&#8217;t engage these people, they would poof!  It&#8217;s all about making connections.  </p>
<p>People often think that SL is just a chatroom with no &#8220;point&#8221;, but it&#8217;s so much more.  I went through a period of just wandering, then played games, then e-fell in love, discovered a community, worked in SL, explored building and scripts, became an SL fashionista, met IRL some of my SL friends, opened up a little SL business, created my own SL clothes on photoshop, explored gorgeous sims&#8230;.so many things&#8230;so many memories.</p>
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		<title>By: Chris Abraham</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5861</link>
		<dc:creator>Chris Abraham</dc:creator>
		<pubDate>Wed, 23 Sep 2009 20:26:22 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5861</guid>
		<description>Well, that is exactly what I address.  If you don&#039;t have a proper guide or facilitator, you&#039;re liable to have a Very Amazingly Lame Time when you&#039;re there for your first time, especially if you&#039;ve spend loads of time preparing your avatar -- all dressed up and nowhere to go.</description>
		<content:encoded><![CDATA[<p>Well, that is exactly what I address.  If you don&#8217;t have a proper guide or facilitator, you&#8217;re liable to have a Very Amazingly Lame Time when you&#8217;re there for your first time, especially if you&#8217;ve spend loads of time preparing your avatar &#8212; all dressed up and nowhere to go.</p>
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		<title>By: Laura Grayson</title>
		<link>http://marketingconversation.com/2009/09/23/second-life-is-all-growed-up-and-doing-business/comment-page-1/#comment-5860</link>
		<dc:creator>Laura Grayson</dc:creator>
		<pubDate>Wed, 23 Sep 2009 19:49:34 +0000</pubDate>
		<guid isPermaLink="false">http://marketingconversation.com/?p=4236#comment-5860</guid>
		<description>I logged onto second life once, maybe it was an off day but I didn&#039;t see anyone. I just walked around, flew a little, and never went back.</description>
		<content:encoded><![CDATA[<p>I logged onto second life once, maybe it was an off day but I didn&#8217;t see anyone. I just walked around, flew a little, and never went back.</p>
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