Google Labs has rolled out it’s new Fast Flip UI for google news and it’s pretty slick.
The ever informatiive Arnold Zafra of Search Engine Journal tells us that,
Fast Flip lets you flip through online news content fast to help you find interesting news that you would like to read. In addition, Fast Flip keeps track of your reading habits and use them to give you sources, topics and journalists that you may like based on your previous use of FastFlip
Also Scott Karp of Publishing 2.0 insightfully points out in his article What Google Understands About the Future of News and Publishing That Publishers Do Not,
Most publishers are focused on how to charge for news. But there’s very little talk about how to innovate the packaging of news, much less a new UI for news. There’s very little talk about how people consume news on the web, about the value of aggregating articles from multiple sources, about solving consumers’ problems rather than publishers’ problems.
That’s why Google is taking the lead on figuring out how to create the new news package, and why they will continue to control the lucrative front end of distribution, while publishers are left with far less profitable back end of content creation.
Google Fast Flip is definitely worth looking into.
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