Alice Seba says this in a brilliant article about why distributing your content is a great way to increase brand exposure:
You may already publish articles on your own site to provide valuable content to your readers and to generate traffic through search engines, word of mouth, etc. But there are plenty of benefits to distributing your content elsewhere online
She’s absolutely right on the spot, especially when she points out that”the key is to think strategically and how to maximize the use of the content you create”.
