Nikki Massaro Kauffman wrote a brilliant article on 3 major assumptions about social media not to make.
A few years ago, when I was about 31, I was at a meeting with faculty for a graduate program. I offered up examples of how we were reworking some of our existing course tools to give them elements of social media. Before I got too far, I was stopped in my tracks: “Our students are not teenagers,” they chided me, “Our students are working professionals.”
It’s well worth a read, and won’t take long. Make sure to forward it to any of the nay-sayers at your company.