Another resource for “Bridging the Gap” between buyer-seller

Founder and CEO of Find and Convert, Bernie Borges, released a book today- Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing.

The book is aimed at business execs who want to make the transition from traditional marketing methods to using social media marketing, a strategy that Abraham Harrison preaches is essential for any company.

Marketing 2.0 is about the shift from seller to buyer control. Buyers now have full control over what they consume, and they continually strengthen that control with the use of social media.

The time is over when only a simple TV commercial is what gets customers: See a beautiful couple sunning on a beach that you can only recognize as Utopia—the sand so perfect and water so clear. Book the trip? Not yet. Get on a computer, and almost in seconds you know that the place is dirty, the service sucks and the beach is 5 miles away from the hotel. Meanwhile, you come across a link to another resort that bloggers can’t help but praise.

Yes, I’m stating the obvious. We all know there’s this thing called ‘the Internet’ where people are always connected and sharing ideas. However, I think the majority of people who appreciate and talk about blogging/social media are those who are already using it.

This is why Marketing 2.0 is so cool. A “Businesses and Social Media for Dummies,” if you will, which lays out from the very beginning the process of implementing social media as a primary marketing tool.

From the Abraham Harrison homepage: “…marketing to the Internet not only requires engagement in the conversation that is already happening online, but it also requires engaging with the people having these online conversations.”

They’re already talkin’ about ya, so give them something good to talk about. Get on board!