While I do think that Ogara Coach did amazing work when they loaned the Michael Jackson funeral procession a number of brand new black lacquer Rolls Royce Phantoms and Range Rovers (apparently provided by Land Rover Encino), I cannot help but think that affixing WWW.OGARACOACH.COM to the rear window of the elegant auto is a big portion of gilding the lily, if you will. Tell me what you think?
How did Land Rover and Rolls Royce (or, rather Ogara Coach and Land Rover Encino) did in this buzz marketing campaign? Generous or did they go one step too far when Ogara plastered web addresses on its loaner cars?
I think that the press surrounding the offering and the feeding frenzy surrounding acquiring the procession vehicles would be enough press. That said, I guess this article would never have been written were it not for this decal.
Via Chris Abraham
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