Comments on: Twitter is Failing from Overwhelming Success http://marketingconversation.com/2009/04/14/twitter-is-failing-from-overwhelming-success/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Beth Bridges http://marketingconversation.com/2009/04/14/twitter-is-failing-from-overwhelming-success/comment-page-1/#comment-4973 Beth Bridges Tue, 14 Apr 2009 21:10:03 +0000 http://marketingconversation.com/?p=3409#comment-4973 I don't complain about the Fail Whale. The service is still completely free. And I don't have to look at or filter out any advertising. Sometimes these things even themselves out. All those who jump on board because they think it's trendy or because they think it's a sales gimmick (it's not - see this: http://bit.ly/ugR3d) will jump back off just as rapidly because of the growing pains ...freeing up bandwidth for those who are using it to network. I don’t complain about the Fail Whale. The service is still completely free. And I don’t have to look at or filter out any advertising. Sometimes these things even themselves out. All those who jump on board because they think it’s trendy or because they think it’s a sales gimmick (it’s not – see this: http://bit.ly/ugR3d) will jump back off just as rapidly because of the growing pains …freeing up bandwidth for those who are using it to network.

]]> By: AZ http://marketingconversation.com/2009/04/14/twitter-is-failing-from-overwhelming-success/comment-page-1/#comment-4970 AZ Tue, 14 Apr 2009 19:29:28 +0000 http://marketingconversation.com/?p=3409#comment-4970 Totally agree - there's no way anyone could have predicted the growth rate. Jack Dorsey, a Twitter co-founder was <a href="http://tweamr.com/twitter-co-founder-discusses-their-secrets-to-success-challenges-and-future/" rel="nofollow">recently on the show Press:Here</a> (a weekly technology show on the Bay Area's NBC affiliate). He talks about that being one of their biggest challenges. And the fact that they're still so small (<40 employees) makes it hard too. He did make it crystal clear that they are committed to the overall user experience and that they aren't going to just take money for the sake of revenue (and at the expense of the user experience). He also made a key distinction between 'search' and 'discovery'. It's a very interesting positioning move that could dramatically increase the value of Twitter itself and for users that harness it. Twitter does 'discovery' WAY better than Google. Totally agree – there’s no way anyone could have predicted the growth rate. Jack Dorsey, a Twitter co-founder was recently on the show Press:Here (a weekly technology show on the Bay Area’s NBC affiliate). He talks about that being one of their biggest challenges. And the fact that they’re still so small (<40 employees) makes it hard too.

He did make it crystal clear that they are committed to the overall user experience and that they aren’t going to just take money for the sake of revenue (and at the expense of the user experience). He also made a key distinction between ‘search’ and ‘discovery’. It’s a very interesting positioning move that could dramatically increase the value of Twitter itself and for users that harness it. Twitter does ‘discovery’ WAY better than Google.

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