I keep on telling undergrads that they need to start blogging in order to get a job — they need to become a publicity rockstar because becoming a rock star blogger in marketing, PR, and communications before you even leave college is a complete competitive advantage — none of your fellow students are doing it (believe it or not). Well, Mosnar gets it. They see that becoming a publicity rockstar with a rockstar brand while in your company can become the competitve advantage that lets you keep you job, PR Tips to Keeping Your Job: Become a Indispensible Publicity Star:
How to become a publicity rock star for your company?
- Start making trade publications – If you have ideas, expertise, concepts etc this is newsworthy information that would be of interest to trade publications.
- Join social media sites – Yes, joining sites such as Twitter, Facebook, Stumbleupon etc can bring a lot of recognition as well as exposure. These sites are excellent outlets to promote business services.
- Write articles for promotions – Use your expertise and write articles that can be submitted to sites like Ezinearticles.com. Also submit articles for publications to media resources with audiences that your company targets.
- Launch a company blog – If you company does not have a company blog you can pitch your boss on the great branding exposure and how you can be the editor for the company blog.
- Incorporate a personal blog – A great way to attract business is to start a personal blog and mentioning your business for brand exposure.
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