SM2 – Tracking Conversations in Social Media

One of the very difficult things to track in the social media realm has been monitoring the online discussions created as a result of digital PR campaigns.

In a typical blogger outreach, we’ve relied on the blogger getting back to us to let us know that they’ve posted in addition to using google blog search to find other posts. We’ve always felt that there are most likely mentions we’ve missed and therefore are underreporting our successes to the client. The same goes for Twitter, Flickr, YouTube, etc. If a campaign is successful, an outreach will spread virally and one blogger’s post or tweet will be reposted and retweeted by others – which is exactly the type of spread we want to happen and find difficult to track.

I was recently introduced to SM2 by Techrigy. SM2 is a software tool which measures social media conversations. It allows you to build a profile or multiple profiles and then digs up all mentions of that profile as far back as two years. There are many cool features including real time monitoring, sentiment analysis, and customized reporting. I am still learning and playing with what SM2 can do, but it seems to be a very comprehensive tool that can complement the normal reporting and tracking you would use in a campaign. I plan on writing more as I get deeper knowledge of what can be done.