Is Google Semantic Search Realized?

I have always been amazed how the biggest-and-the-best search engine on planet earth could be so literal. Google only has ever given you what you have asked for, literally. Currently, if you search for ‘online PR‘ you won’t get any returns for ‘digital PR’ unless that page explicitly has the keywords ‘online PR.’  Surprisingly Boolean and limited, honestly requiring an SEO specialist, to be sure, just to make sure you think all of your keywords through.  Well, according to Alana Semuels in her article Google makes changes to search results, this is about to change!

The technology, from Google’s acquisition of search company Orion in 2006, essentially tries to recognize the broader idea of what someone is searching for, rather than the specific words. Someone who types “principles of physics,” for instance, will see a related search bar listing topics such as “special relativity,” “big bang” and “quantum mechanics.”

Via Chris Abraham