I just got off the phone with fellow AdAge Power 150 blogger CR Ransom and we had quite an amazing chat. CR runs Mosnar Communications, Inc. Public Relations, an Atlanta-based firm focused on the African American luxury market, “folks who have over $250,000 a year to spend on lifestyle.”
During our conversation, I realized that it is a very exclusive market and hard for outsiders to infiltrate because the Black luxury market is guarded and takes care of its own. I am told that this is a community that doesn’t really even need much of a web presence or a social media strategy because the market is closed and people are very loyal to one-another and to their Churches. These are very traditional, conservative, communities that require someone like CR and the gang at Mosnar to act as ambassador.
Mosnar Communications may well be based in Atlanta but its reach and influence carries far past the borders of Georgia. CR is very grateful for what Google and blogging has done for their practice as both platforms have given Mosnar a clientelle well beyond even the boarders of the United States.
In fact, CR told me that her firm competes — and wins — on Google in searches that anyone would die for about luxury brands, luxury branding, and the like – even outside her core, which is aspirational, upper-middle-class, affluent, and wealthy Black Americans.
Because of the Internet, blogging, CR’s commitment, and Google, Mosnar Communications has gone from being a niche vertical geo-targeted regional Atlanta player to a firm that fields calls from major global brands and media from around the world.
CR Ransom told me that, to her, the key is Google and how Google’s algorithms don’t segregate based on her location, race, gender, company size, number of employees, the people she knows, or anything else, and that allows her offerings, content, experience, and insights to show up, in a search, right next to agencies and firms a thousand times bigger (and probably less likely to really understand her market like she does).
(Via Chris Abraham and the Mosnar Communications Blog)
