I am not telling you anything you don’t already know since you’re reading this. Since you’re reading this, you’re either my friend or your follow one of my blogs — so I have probably chewed your ear off about the benefits of both social media marketing as well as social media public relations. Here’s another example that this trend is growing and becoming mainstream. Lauren Cook hooked me up with this article from the Houston Business Journal, “Online strategies, responsibility are becoming marketing ‘musts’”
The latest trends in getting company names into the public eye are catching on quickly, and marketing professionals say those who don’t adapt may be left behind. The following are examples of marketing that experts say companies can no longer afford to ignore:
Using ‘social media’
Blogs, forums, chat rooms, Flickr, Twitter, Youtube.com, Facebook.com and MySpace.com are emerging as powerful marketing tools.
“People who are experts on or passionate about a particular topic or interest may start their own Web site, generate a blog or post videos online,” says Cindy Marion, president of Marion, Montgomery Inc. “Over time, bloggers and social media contributors continue posting more subjects, articles, videos or sound clips related to their specific interests. This is good for conversation and for search engine optimization.”
According to a recently released Cone Business Survey, 93 percent of Americans believe companies should have a presence on social media sites, and 85 percent believe these companies should use these services to interact with consumers.
“The people have spoken but the wheel hasn’t been reinvented,” Marion says. “Because although the medium may be new, proven marketing strategies remain. Consistent messaging and frequent communications are key to creating perception, influence and persuasion.
“When people want to know about something, they typically ask their friends,” she says. “Now they often search for it online. If a company has a Web site, that’s a good start to gain a base knowledge of the product, but if an unvested third party touts that company’s products and services, then the company’s reputation gets more credit. If an online friend or trusted source touts it, all the better.”
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