Here’s an out of place Pepsi ‘Together’ ad on Capitol Hill in Washington, DC
Monthly Archives: January 2009
Hiring Camp Counselors for This Summer!
It is just the time of year when The Fresh Air Fund begins preparing for the summer full of summer camps filled with happy faces and lots and lots of kids from the cities who get to spend their summer vacation out of the city and in the country. It is also a very important time for finding and hiring camp counselors for the summer as well as locating, vetting, and securing host families as well. All of this information is collected on a little informational web site you can check out, but I will excerpt some of this below.
Fresh Air Fund Needs Counselors for Summer 2009!
You love working with children, and that’s probably what we like most about you. Running across the ball field, washing off the glitter glue, or swimming in the lake – with your cabin group laughing around you – you’ll be in your element.
Are you going to be the counselor the children learn to paint with? The one they play soccer with? The one they want to hang out with? Or perhaps the one they read a bed-time story with? Whatever your role becomes, you’ll thrive on the challenge and commit yourself to the cause.
You’ve got to be 18 or over by June 20th to apply, and you’ll usually have completed at least one year of college by the summer. Any previous work with children should always be included on your application.
The experience you’re about to apply for will be like no other, and it’s going to take patience, flexibility, creativity, and a whole lot of self-motivation. But the rewards will be great… overcoming challenges, meeting new friends, playing games in the sun, jumping into the cool lake, painting face masks, hitting a home run, telling stories around a camp fire…
…and then seeing that smile brighten a child’s face.
We’re looking for counselors and program staff for all five of our summer camps – but places fill fast, so get your application in today.
We are now accepting applications for the 2009 season.
What I think the fine people at Fresh Air Fund are looking for Camp Counselors right now, so if you’re interested in applying to become a Fresh Air Fund camp counselor, please apply here. And, if you are on the fence, be sure to check out the below video, see through the eyes of some Fresh Air Fund counselors:
Pepsi in Washington
Here’s an out of place Pepsi ‘Together’ ad on Capitol Hill in Washington, DC
Black Luxury Market is Guarded but Lucrative
I just got off the phone with fellow AdAge Power 150 blogger CR Ransom and we had quite an amazing chat. CR runs Mosnar Communications, Inc. Public Relations, an Atlanta-based firm focused on the African American luxury market, “folks who have over $250,000 a year to spend on lifestyle.”
During our conversation, I realized that it is a very exclusive market and hard for outsiders to infiltrate because the Black luxury market is guarded and takes care of its own. I am told that this is a community that doesn’t really even need much of a web presence or a social media strategy because the market is closed and people are very loyal to one-another and to their Churches. These are very traditional, conservative, communities that require someone like CR and the gang at Mosnar to act as ambassador.
Mosnar Communications may well be based in Atlanta but its reach and influence carries far past the borders of Georgia. CR is very grateful for what Google and blogging has done for their practice as both platforms have given Mosnar a clientelle well beyond even the boarders of the United States.
In fact, CR told me that her firm competes — and wins — on Google in searches that anyone would die for about luxury brands, luxury branding, and the like – even outside her core, which is aspirational, upper-middle-class, affluent, and wealthy Black Americans.
Because of the Internet, blogging, CR’s commitment, and Google, Mosnar Communications has gone from being a niche vertical geo-targeted regional Atlanta player to a firm that fields calls from major global brands and media from around the world.
CR Ransom told me that, to her, the key is Google and how Google’s algorithms don’t segregate based on her location, race, gender, company size, number of employees, the people she knows, or anything else, and that allows her offerings, content, experience, and insights to show up, in a search, right next to agencies and firms a thousand times bigger (and probably less likely to really understand her market like she does).
(Via Chris Abraham and the Mosnar Communications Blog)
Mosnar Communications Blogged Its Way to Global Brand
I just got off the phone with fellow AdAge Power 150 blogger CR Ransom and we had quite an amazing chat. CR runs Mosnar Communications, Inc. Public Relations, an Atlanta-based firm focused on the African American luxury market, “folks who have over $250,000 a year to spend on lifestyle.”
During our conversation, I realized that it is a very exclusive market and hard for outsiders to infiltrate because the Black luxury market is guarded and takes care of its own. I am told that this is a community that doesn’t really even need much of a web presence or a social media strategy because the market is closed and people are very loyal to one-another and to their Churches. These are very traditional, conservative, communities that require someone like CR and the gang at Mosnar to act as ambassador.
Mosnar Communications may well be based in Atlanta but its reach and influence carries far past the borders of Georgia. CR is very grateful for what Google and blogging has done for their practice as both platforms have given Mosnar a clientelle well beyond even the boarders of the United States.
In fact, CR told me that her firm competes — and wins — on Google in searches that anyone would die for about luxury brands, luxury branding, and the like – even outside her core, which is aspirational, upper-middle-class, affluent, and wealthy Black Americans.
Because of the Internet, blogging, CR’s commitment, and Google, Mosnar Communications has gone from being a niche vertical geo-targeted regional Atlanta player to a firm that fields calls from major global brands and media from around the world.
CR Ransom told me that, to her, the key is Google and how Google’s algorithms don’t segregate based on her location, race, gender, company size, number of employees, the people she knows, or anything else, and that allows her offerings, content, experience, and insights to show up, in a search, right next to agencies and firms a thousand times bigger (and probably less likely to really understand her market like she does).