http://marketingconversation.com/2008/11/23/online-ad-revenue-for-2008-doesnt-bode-well-for-2009/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://marketingconversation.com/2008/11/23/online-ad-revenue-for-2008-doesnt-bode-well-for-2009/comment-page-1/#comment-3664 Rcjh08 Tue, 02 Dec 2008 04:01:54 +0000 http://marketingconversation.com/2008/11/23/online-ad-revenue-for-2008-doesnt-bode-well-for-2009/#comment-3664 Due to the economy, I would think companies would be more inclined to increase their advertising online and improve the interactivity and stickiness of their web sites than increase advertising using traditional mediums. I heard 80% of online retails had huge markdowns today, and many of those companies are offering free shipping. I wonder if these word-of-mouth discounts are more powerful than any advertising compaign. Due to the economy, I would think companies would be more inclined to increase their advertising online and improve the interactivity and stickiness of their web sites than increase advertising using traditional mediums. I heard 80% of online retails had huge markdowns today, and many of those companies are offering free shipping. I wonder if these word-of-mouth discounts are more powerful than any advertising compaign.

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